Tag: Study
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Parks: Viewers Spend 70% of Viewing Time on Streaming Services That Offer a Wide Variety Content
In spite of sounding like a broken record, content really is king when it comes to driving subscribers to streaming services, and the more variety the better. New research from Parks Associates shows that even viewers who have a favorite genre of content spend 70% of their viewing time on services that have a content…
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86% of Consumers Own an Internet-Connected TV
As high-speed internet has become a necessity in consumer’s homes, so has the demand for internet-connected TVs. The number of households with CTVs has seen a consistent rise over the last few years, but it’s evening out as market saturation occurs. In Q2 2021, 86% of broadband households in the U.S. have a CTV according…
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Study: Cord Cutters Pay Less than Half as Much as Traditional TV Subscribers
If saving money is a priority, then you’re probably already a cord cutter. New data from Roku and NRG shows that on average, cord cutters spend less than half what regular pay-TV viewers spend on their subscriptions. Roku’s State of Streaming Survey which was conducted among more than 2,000 participants who watch at least 5…
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Nearly 75% of Sports Fans Plan on Cutting out Cable in the Next Five Months
After a year of canceled sports seasons and no live games, fans everywhere have appreciated 2021 for its return to (somewhat) normalcy in terms of watching their favorite sports teams. Something else the time spent in lockdown made viewers realize is just how much cable bills cost. In a recent survey of more than 1000…
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Parks: OTT Streaming Subscriptions Projected to Increase 20% Over the Next Five Years
Streaming continues to grow at rapid speeds, with Parks announcing the number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026. That’s an increase of 20% in just five years. While all demographics are using streaming services, there are different churn rates for…
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Survey: The Average Viewer Age 18-30 Uses 11 Video Streaming Services
As new streaming platforms pop onto the scene, viewers are consistently signing up for more video services. A recent survey by TiVo reports the average viewer in North America now uses 8.7 video streaming services as of Q2 2021, up from 6.9 in the fourth quarter of last year (a 26 percent increase). Of those…
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Survey: Viewers Prioritize Streaming Services That Are Easy to Use Over Content
Over the past two years, we’ve seen streaming service options explode with the addition of Disney+, HBO Max, Peacock, and Paramount+, just to name a few. With so many services to choose from, it’s inevitable that consumers will start consolidating their subscriptions into more manageable lists of those they can’t live without, while letting go…
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Study: 74% of TV Consumers Use an SVOD Service Every Month
TV viewing has long been a way to wind down and relax in your spare time. Now that streaming has become the go-to mode of watching TV, viewers have a lot of different options to choose from when it comes to how they get their entertainment. According to a study by Horowitz, Video On Demand…
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Content Production Budgets Expected to Pass $250 billion in 2021
The last few years have seen some new major shows being released on streaming services, and production budgets are at an all-time high. Budgets for all-new series in 2020, including scripted, unscripted, daytime, and kids, was up 16.4% in 2020 reaching $220.2 billion, according to data by Purely Streamonomics. This year is only supposed to…