Tag: Study
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Smart TV Owners Stream More Content Overall Compared to Other Consumers
It turns out, Smart TV owners are willing to spend more on streaming than other consumers. New data from independent research and strategy firm Magid in partnership with VIZIO reveals that smart TV owners spend $64 a month on SVOD subscriptions, more than those without smart TVs, who spend $46 monthly. That makes sense given…
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Conviva: Streaming Rises 21% in Q3, Roku, Amazon Fire TV are Most Popular Devices
Streaming popularity has grown exponentially over the recent years with the North American market all but completely saturated by now. Global streaming popularity rose 21% in Q3 2021, with just 2% of that coming from North America according to Conviva‘s latest State of Streaming Report. The growth was mainly charged by a 273% jump in…
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Netflix is Seeing More New Users Over 45 than Younger Age Groups
Netflix’s subscriber numbers continue to grow, and now the streaming service is reaching even more viewers of older ages. A new report by Ampere Analysis shows over the past two years, global monthly usage of Netflix increased by over 22% among viewers who are 45 and older, compared to the younger group which grew by…
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Parks: The Top Reasons Consumers Cancel a Streaming Subscription
With so many streaming services and so much new content coming out, subscription churn is inevitable. A new survey from Parks Associates asked respondents their main reason for canceling a streaming service, and the number one reason has to do with price. Most people report the need to cut household expenses as the deciding factor…
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Parks: Viewers Spend 70% of Viewing Time on Streaming Services That Offer a Wide Variety Content
In spite of sounding like a broken record, content really is king when it comes to driving subscribers to streaming services, and the more variety the better. New research from Parks Associates shows that even viewers who have a favorite genre of content spend 70% of their viewing time on services that have a content…
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86% of Consumers Own an Internet-Connected TV
As high-speed internet has become a necessity in consumer’s homes, so has the demand for internet-connected TVs. The number of households with CTVs has seen a consistent rise over the last few years, but it’s evening out as market saturation occurs. In Q2 2021, 86% of broadband households in the U.S. have a CTV according…
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Study: Cord Cutters Pay Less than Half as Much as Traditional TV Subscribers
If saving money is a priority, then you’re probably already a cord cutter. New data from Roku and NRG shows that on average, cord cutters spend less than half what regular pay-TV viewers spend on their subscriptions. Roku’s State of Streaming Survey which was conducted among more than 2,000 participants who watch at least 5…
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Nearly 75% of Sports Fans Plan on Cutting out Cable in the Next Five Months
After a year of canceled sports seasons and no live games, fans everywhere have appreciated 2021 for its return to (somewhat) normalcy in terms of watching their favorite sports teams. Something else the time spent in lockdown made viewers realize is just how much cable bills cost. In a recent survey of more than 1000…
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Parks: OTT Streaming Subscriptions Projected to Increase 20% Over the Next Five Years
Streaming continues to grow at rapid speeds, with Parks announcing the number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026. That’s an increase of 20% in just five years. While all demographics are using streaming services, there are different churn rates for…