Tag: Study
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Streaming Habits Show Action and Thriller Genres Are Most Popular Among Viewers Right Now
While drama, comedy, and more may be common go-to’s when picking a movie, consumer streaming habits show viewers are preferring titles that fall under Action, Adventure and Thriller genres the most right now. According to data from Reelgood, audiences can’t seem to get enough of the genre, and increasingly streamed Action & Adventure and Thriller…
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Here’s Each State’s Favorite Christmas TV Episodes and Where to Stream Them
Christmas time is here, and viewers have been getting into the holiday spirit by streaming festive TV shows and episodes all month long. But while there’s a multitude of Christmas-themed content out there, a few of them are more popular than others. It turns out, each state around the country has a preference for what…
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These are the Most-Watched TV Shows During Christmas (And Where to Stream Them)
When all the presents are unwrapped and it’s time to relax and unwind on Christmas, many people turn on the TV for entertainment. Our favorite shows are worth rewatching every year, and one in particular seems to be the most popular across the U.S. during the holiday season. According to data compiled by USDish, The…
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Hub Research: 35% of Viewers’ Favorite Show is on Netflix, Down from Last Year
Hub Research recently released their new “2021 Conquering Content” report, and the findings show that while the majority of viewer’s favorite show is on Netflix, that number has slipped for the first time since 2017. According to the report, 35% of viewers’ favorite TV show is on Netflix, down from the 38% in 2020. This…
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Study: 75% of Viewers Say Their Favorite Show is on a Streaming Service
We all know content is key when it comes to viewers’ watching TV, and we’ve reached the point where streaming originals are more popular than primetime TV shows. Sure there are still some heavily-watched shows still airing on traditional TV, like Yellowstone on Paramount Network, but a recent study by Hub reveals most people discovered…
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Study: Consumers are Spending More Time and Money on TV Watching Than Ever Before
As we wrap up 2021, reports are coming out analyzing the viewing and spending habits of consumers in comparison to the previous years. To understand these evolving consumer demands and preferences for watching TV, Mohu commissioned a survey of 1,200 U.S. adults ages 18 and older that currently subscribe to at least one TV service.…
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Smart TV Owners Stream More Content Overall Compared to Other Consumers
It turns out, Smart TV owners are willing to spend more on streaming than other consumers. New data from independent research and strategy firm Magid in partnership with VIZIO reveals that smart TV owners spend $64 a month on SVOD subscriptions, more than those without smart TVs, who spend $46 monthly. That makes sense given…
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Conviva: Streaming Rises 21% in Q3, Roku, Amazon Fire TV are Most Popular Devices
Streaming popularity has grown exponentially over the recent years with the North American market all but completely saturated by now. Global streaming popularity rose 21% in Q3 2021, with just 2% of that coming from North America according to Conviva‘s latest State of Streaming Report. The growth was mainly charged by a 273% jump in…
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Netflix is Seeing More New Users Over 45 than Younger Age Groups
Netflix’s subscriber numbers continue to grow, and now the streaming service is reaching even more viewers of older ages. A new report by Ampere Analysis shows over the past two years, global monthly usage of Netflix increased by over 22% among viewers who are 45 and older, compared to the younger group which grew by…
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Parks: The Top Reasons Consumers Cancel a Streaming Subscription
With so many streaming services and so much new content coming out, subscription churn is inevitable. A new survey from Parks Associates asked respondents their main reason for canceling a streaming service, and the number one reason has to do with price. Most people report the need to cut household expenses as the deciding factor…