Study: 3 Out of 5 Americans Think Streaming Services are a Better Value than Cable


By

on

in

, ,

A trio of devices displaying streaming service logos alongside a wallet with money fanning out.

Let’s face it, the old way of watching TV is out, and the new way is in. The new way being streaming services of course. Streaming was first introduced years ago, and there’s a reason it’s stuck around and become the primary way of consuming entertainment. A new study by Criteo reveals that half of Americans say they enjoy video streaming because it allows them to watch anytime, anywhere. This flexibility means you don’t have to plan your life around a TV schedule in order to see your favorite shows.

Another reason viewers prefer streaming over traditional TV is content quality. In fact, 3 out of 5 agree that the content on video streaming services is more entertaining and gets them a better value for their money than cable or satellite TV. That, coupled with the 69% who agree video streaming services offer better value for their money than cable TV, and it’s a clear choice.

Money has been and forever will be a driving factor in consumer choices, and streaming is no exception with 61% of Americans saying subscription cost is their top consideration for using a video streaming service, and 3 in 5 are happy to watch video streaming services with a fully or partially ad-funded subscription.

The majority of Americans keep their streaming bill under $50 a month, with 55% reporting it’s between $1-$50, and 10% using free services.

As we’ve noted before, the pandemic has played a major role in influencing viewers’ streaming habits. Two in 3 consumers say they watch more paid streaming services than they used to, and 1 in 3 watch more free services. One-third spend up to 10 hours watching paid content and up to 5 hours watching free content per week.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.