Study: 74% of TV Consumers Use an SVOD Service Every Month


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TV viewing has long been a way to wind down and relax in your spare time. Now that streaming has become the go-to mode of watching TV, viewers have a lot of different options to choose from when it comes to how they get their entertainment. According to a study by Horowitz, Video On Demand is the most popular option with 74% of TV viewers reporting they use SVOD every month.

Next in line is AVOD, which 46% of TV viewers say they’ve used in the past month. Ad-supported video on demand has become increasingly popular, especially with platforms like YouTube. However, YouTube excluded, 28% of viewers still use AVOD options every month. According to the survey of more than 2,000 viewers, some of the most popular free streaming services include Pluto TV, The Roku Channel, IMDb TV, and Tubi.

“Consumers’ love for entertainment content and their desire to get as much of that content as they can for as little as they can hasn’t changed,” noted Adriana Waterston, SVP of insights and strategy for Horowitz. “The fundamentals of the industry haven’t changed. What has changed are the expectations consumers have about how, where and when they can consume the content they love, and the technology that exists to deliver those experiences. When delivered in the screen-agnostic, watch-anywhere, and highly personalized viewing experience of the streaming environment, we are seeing some consumers not just tolerating, but welcoming advertising, particularly when it is customized to their interests.”

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