Tag: Study
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About 25% of Viewers Who Watched March Madness on Linear TV in 2019 Switched to Streaming it This Year
This year’s NCAA Men’s Basketball Tournament was one for the books. The Baylor Bears took home the championship beating Gonzaga with a final score of 86-70. With March Madness 2020 getting canceled over the pandemic, live sports-starved fans were eager to watch this year’s games go down, as evidenced by the high viewership turnout, and…
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Viewers Streamed a Record 12.2 Billion Minutes in 2020
Most of 2020 was arguably spent on the couch in sweatpants, and that’s evident by the significant rise in the amount of streaming the industry saw. The total number of global streaming service subscriptions surpassed 1.1 billion at the end of last year, with the average household subscribing to 4 streaming services to keep themselves…
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‘Godzilla VS Kong’ and ‘The Little Things’ Had the Best Opening Weekends for SVOD in Q1
With the pandemic still ongoing, cinephiles have been trading in their trips to the movies for a night in streaming new releases on demand. Many new films are available shortly after their theater release which makes it more appealing to wait just a little while instead of risk going out to the theater. In fact,…
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Study: The Future of Cord Cutting is Very Bright
The future of cord cutting and cable TV has always been something hotly debated, with both sides dedicated to showing that their side will be the final winner in the battle for your entertainment dollar. Now a new study from Clearleap, a digital-video tech firm, shows that cord cutters are likely the ones to win…
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Study: Taking a Close Look at À La Carte TV
For many years the idea of à la carte TV has been the dream of many TV viewers. The ability to choose and subscribe to only the channels you want, which would allow you to create your own package, has been the dream of cord cutters and cable subscribers alike. Recently Digitalsmiths, a TiVo-owned research…