Tag: Study
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Study: Cord Cutters are on Track to Become the Main TV Consumers in the Next Year
Everyone keeps talking about it, but the numbers are hard to ignore – last year saw viewers consuming record amounts of streaming content and the pattern is not lightening up. Streaming surged throughout the pandemic and has continued to stay strong now that the world is returning to ‘normal’ standards. Streaming has become the medium…
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Study: 82% of Broadband Households Subscribe to at Least One Streaming Service
New research from Parks Associates shows that the overwhelming majority of broadband households now have at least one SVOD subscription. That’s up from 76% in Q1 2020, and 70% in Q1 2019. In fact, most people subscribe to about four streaming services and pay a monthly bill of around $47 for them. However, there are…
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Study: 39% of U.S. Adults Stream TV Every Day
If you’re feeling guilty about watching TV every day, just know you’re in good company. A new study from Leichtman Research Group shows that almost 40% of adults do the exact same thing. According to Leichtman Research Group, 39% of adults in U.S. TV households watch video on a TV via a connected device daily.…
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Most Americans Spend Less Than $50 a Month on TV Services
While content viewing trends are increasing, consumers are still staying mindful of their budgets when it comes to TV services. According to data from Antennas Direct, the majority of consumers’ monthly TV service bill is less than $50, which evens out given that the average person subscribes to four streaming services. Most subscriptions average out…
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Global SVOD Subscriptions Are Forecasted to Increase 65 Percent by 2026
Streaming popularity continues to rise, and the proof is in the numbers. The total number of streaming service subscriptions surpassed 1.1 billion globally at the end of 2020. Now, new forecasts predict that global SVOD subscriptions will see a 65% increase by 2026. Analysts at Digital TV Research say between 2021 and 2026, 591 million…
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YouTube Saw Significant Growth During the Pandemic With Video Streaming on the Rise
Streaming consumption has soared throughout the last year as a result of Covid-19, and YouTube isn’t excluded from that rise in viewing time. A new report from Pew Research Center says the app grew more than any other social media app by users in the U.S. during the pandemic. YouTube’s usage by adults in the…
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About 25% of Viewers Who Watched March Madness on Linear TV in 2019 Switched to Streaming it This Year
This year’s NCAA Men’s Basketball Tournament was one for the books. The Baylor Bears took home the championship beating Gonzaga with a final score of 86-70. With March Madness 2020 getting canceled over the pandemic, live sports-starved fans were eager to watch this year’s games go down, as evidenced by the high viewership turnout, and…
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Viewers Streamed a Record 12.2 Billion Minutes in 2020
Most of 2020 was arguably spent on the couch in sweatpants, and that’s evident by the significant rise in the amount of streaming the industry saw. The total number of global streaming service subscriptions surpassed 1.1 billion at the end of last year, with the average household subscribing to 4 streaming services to keep themselves…
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‘Godzilla VS Kong’ and ‘The Little Things’ Had the Best Opening Weekends for SVOD in Q1
With the pandemic still ongoing, cinephiles have been trading in their trips to the movies for a night in streaming new releases on demand. Many new films are available shortly after their theater release which makes it more appealing to wait just a little while instead of risk going out to the theater. In fact,…
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Study: The Future of Cord Cutting is Very Bright
The future of cord cutting and cable TV has always been something hotly debated, with both sides dedicated to showing that their side will be the final winner in the battle for your entertainment dollar. Now a new study from Clearleap, a digital-video tech firm, shows that cord cutters are likely the ones to win…