Netflix is Seeing More New Users Over 45 than Younger Age Groups




, ,

Couple watching TV

Netflix’s subscriber numbers continue to grow, and now the streaming service is reaching even more viewers of older ages. A new report by Ampere Analysis shows over the past two years, global monthly usage of Netflix increased by over 22% among viewers who are 45 and older, compared to the younger group which grew by just 5%.

Part of the reasoning behind the decline in younger viewers is something Ampere analysts are attributing to a return to out of home entertainment, as almost half the moviegoers this quarter were under 35.

“We can see the pandemic’s impact as older audiences turned to Netflix for entertainment during the numerous lockdowns,” analyst Minal Modha said in a statement. “As we emerge from the pandemic, it’s the younger demographics who are spearheading the return to the cinema in search of a more social viewing experience.”

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.