Tag: Study
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Hub Research: 76% of TV Households Now Own a Smart TV
Smart TV adoption has grown over the last few years, and will most likely reach saturation one day. But we’re not quite there yet. After all, there’s no real good reason for buying a brand new TV, only for it to require purchasing another accessory or dongle in order to stream your subscription services. That’s…
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Study: Over 20% of Consumers Feel They Subscribe to Too Many Streaming Services
It’s no secret that consumers are subscribing to more and more streaming services as options continue to increase. Recently, the average number of SVOD platforms per household became 4-5, so where will it end? A recent study by Interpret found that more than 20% of viewers feel they have too many streaming service subscriptions. They’re…
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Survey: 33% of Netflix Users Admit to Sharing Passwords
The fact that some streaming subscribers share passwords isn’t shocking news, but it is interesting to see on what scale account sharing is happening. A new survey from Liechtman Research Group reveals that one third of Netflix users share their account with others outside their household. The survey, which was conducted among 4,400 U.S. households,…
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Conviva: 36.3% of Super Bowl Big Screen Viewership was on Roku
More data surrounding the weekend’s Big Game keeps piling in, and much of it points toward how streaming is booming. Conviva released its Super Bowl 2022 report, and the findings show that more than 30% of viewers watched the event via connected TVs, followed closely by smart TVs at 33.5%. Of those, Roku proved to…
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The Most Popular Romantic Movie in Your State
With Valentine’s Day here, you may be in the mood to watch a classic romantic movie. You know the ones, where boy meets girl, they run into some obstacles along the way but eventually make it out on the other end to live happily ever after. If you’re in the mood to get all up…
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Hub: TV and Movies Account for 48% of Consumers’ Total Screen Time
Today, people spend more time in front of a screen than ever before. Whether it’s for, scrolling social media, gaming, or more, screens are an integral part of consumers’ everyday entertainment choices. According to new data from Hub Research’s Video Redefined report, consumers spend 48% of their screen time watching TV shows and movies, with…
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Study: Less Than 50% of U.S. Households Will Still Use Pay TV by 2026
The number of consumers shelling out money for traditional pay TV subscriptions is falling with only 60% of U.S. households holding on to their subscription in 2021. New data from Digital TV Research shows that pay TV penetration will fall below 50% of all U.S. households by the year 2026. By comparison, traditional cable subscriptions…
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Conviva: Big Screens are the Preferred Way of Streaming With Smart TVs up 37% YoY
Conviva has released its State of Streaming Report for Q4 2021, and one of the biggest takeaways is that viewers prefer watching content on big screens compared to anything else. Big screens continued to dominate viewership globally, claiming 50% of share in every region except Asia. However, even Asia saw growth in the amount of…
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Study: Peacock Had the Most Growth of Any Streaming Service in 2021
With 2021 behind us, we keep getting more detailed info about the big picture of what went on in the world of streaming last year. A new report by Diesel Labs reveals that while it may not be the biggest streaming service, Peacock was the one with the highest growth rate in 2021. The NBC-owned…
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Report: HBO Max Gained 2% Marketshare With Netflix Down 2% in Q4 2021
The gap continues to narrow between the big original streaming services and popular newcomers like HBO Max and Disney+. A new report from JustWatch reveals Q4 2021 data on each streaming service’s marketshare, and the findings show which platforms ended the year on a high note. According to the data, HBO Max saw the most…