Hub: TV and Movies Account for 48% of Consumers’ Total Screen Time





Watching TV, Watching, Living Room, Domestic Life, Smiling

Today, people spend more time in front of a screen than ever before. Whether it’s for, scrolling social media, gaming, or more, screens are an integral part of consumers’ everyday entertainment choices.

According to new data from Hub Research’s Video Redefined report, consumers spend 48% of their screen time watching TV shows and movies, with 34% of that time on TV and 14% spent watching movies. However, those numbers are down from 2020’s total of 53% on TV and movies.

Numbers will likely continue to fall as more screen time options become available in the palm of everyone’s hand.

Younger consumers are less likely to spend as much time watching TV and movies than their older counterparts. Those ages 13-24 spend 57% of their screen time on online videos, gaming, and social media, compared to the 28% spent by those over age 35. The younger generation spends most of their time on gaming (25%) and online videos (19%), while the older generation watches more TV by far than any other category (45%).

It seems the older you are, the more priority you place on watching TV as your preferred form of leisure screen time. Consumers age 13-24 spend 15.3 hours a week watching TV, those age 25-34 spend nearly 19 hours, and those 35+ watch about 22.7 hours of TV per week. The graph numbers are in reverse order for online video usage, with Gen Z watching more than any other demographic (13.7 hours/week).

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.