Conviva: Big Screens are the Preferred Way of Streaming With Smart TVs up 37% YoY




, ,

Conviva has released its State of Streaming Report for Q4 2021, and one of the biggest takeaways is that viewers prefer watching content on big screens compared to anything else. Big screens continued to dominate viewership globally, claiming 50% of share in every region except Asia.

However, even Asia saw growth in the amount of viewers watching TVs, up 14% share in Q3 to 27% in Q4 2021, which is tied for desktop usage. Mobile devices are the most popular way to stream in Asia, with 40%.

While big screen viewership is on the rise, Connected TVs fell for the first time ever (down 2%) as viewers seemed to trade them in for Smart TVs which are more streamlined and come with built-in features vs. dongle accessories. Smart TVs had a great year, up 37% from Q4 2020.

Globally, Roku, Amazon Fire TV, and Samsung TV took the top three spots when it came to share of big screen viewing time. Roku is the leader with 31.8% of viewing time, while Amazon Fire TV dropped 3% to 16.5% share.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.