Study: Over 20% of Consumers Feel They Subscribe to Too Many Streaming Services





Streaming service remote

It’s no secret that consumers are subscribing to more and more streaming services as options continue to increase. Recently, the average number of SVOD platforms per household became 4-5, so where will it end?

A recent study by Interpret found that more than 20% of viewers feel they have too many streaming service subscriptions. They’re also getting a bit overwhelmed by the sheer number of options offered these days. What’s more, consumers are frustrated with how complicated it’s becoming to access their favorite content – it seems like every popular show requires a subscription to a different service in order to stream it.

The study found that consumers expect bundle offerings to give them greater value for their dollar, and rightly so. Another expectation that comes with bundles is less hassle managing multiple accounts, plus the ability to easily discover new content.

Streaming services are listening to consumers and offering bundled subscription prices in hopes to attract and retain more customers. Disney offers a bundle that includes Disney+, Hulu, and ESPN+ for $13 month, a savings of more than $10 compared to subscribing to them individually.

Paramount+ and Showtime have teamed up to offer customers a $12/month bundle, and even Live TV services like Fubo offer package deals like its Premium Bundle option that includes Showtime, STARZ, and Epix all for $19.99 a month.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.