Tag: Nielsen
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Stay at Home Orders Cause Streaming to Double in Some Cities
Not that we need any more evidence that stay at home orders across the nation have led to an rise in streaming, but if you want a display of just how big it’s been, take a look at these numbers. In several major markets across America, streaming has nearly doubled from the beginning of March.…
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Sinclair and Nielsen Enter a Multi-Year Renewal Deal
Nielsen and Sinclair Broadcasting Group have signed a deal to keep them under contract for the next few years. This means Nielsen will continue to provide services like TV ratings for Sinclair’s 191 TV stations, 22 regional sports networks, Tennis Channel and several digital broadcast channels. “As Sinclair has acquired and diversified its portfolio of…
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Staying Home Could Increase Media Usage By 60% Nielsen Says
Nielsen has released a report showing that when consumers stay at home during major events, media consumption can rise by 60%, with working from home driving an increase in viewership. “Be it snowstorms, hurricanes or a global pandemic, media users ramp up their media consumption to stay informed, kill time, find solace and stay in…
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Cord Cutters Don’t Care About Live TV & Are Willing to Watch Ads, According to Nielsen
Will ad-supported and on-demand streaming services continue to become more popular with cord cutters, leaving live TV streaming services in the dust? That could be the case, according to a special “Streaming Wars” edition of the Nielsen Total Audience Report. In the study, Nielsen asked consumers about which attributes of streaming services are most important to…
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Nearly 1/5 of TV Viewing is Streaming, Nielsen Study Shows
Nielsen recently released the results of their Total Audience Report for February. The report looks at the volume of content currently available on AVOD and SVOD streaming services, and shows that, despite what we’ve heard from cord cutting critics, consumers want more. According to the results of a survey within the report, 19% of all…
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Gracenote is Delivering the Data to Make Accurate Recommendations for Cord Cutting Services
This week at CES, Gracenote, a Nielsen company, showed how streaming services, Smart TV makers and traditional cable and satellite operators can use Gracenote’s metadata to create guides and recommendations that will better meet viewer needs and expectations. “While much of the focus in the ‘Streaming Wars’ conversation has been on the largest catalogs and…
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Nielsen is Adding Amazon Prime Video To its Rating Service
Last month Nielsen TV Ratings announced that they are adding Amazon Prime Video to their rating system. This means when you watch a show through Amazon Prime Video, Nielsen will include that in its ratings on how different programs are doing. For years Nielsen has tracked with cable TV subscribers now as cord cutting grows…
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In the Changing TV Market, Nielsen Struggles to Find a Buyer
Nielsen Holdings, the company known for its TV ratings reports, cannot find a buyer and is reportedly considering selling the company in pieces. Private equity group Blackstone had been in talks with Nielsen about potentially buying the consumer research firm for months before backing out in March. Another potential buyer, Apollo Global Management, also lost…
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Nielsen Reports Strong Growth in OTA Viewership
Yesterday Nielsen had their third quarter 2017 call, and it included some interesting over-the-air TV facts. Some of the information has been known for some time such as over-the-air TV usage is growing. But we also learned that over-the-air TV viewers are multicultural, and they are trending younger. One big fact that really stood out…
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Nielsen Is Now Measuring Netflix Viewers
Netflix is notorious for not divulging viewing statistics for many of their shows. To address this Nielsen is teaming up with select broadcasters to track the performance of their shows on video-on-demand services starting with Netflix. Among these partners are A&E Networks, Disney/ABC, Lionsgate, NBCUniversal, and Warner Bros. Now Nielsen will provide data comparable to…