Gracenote is Delivering the Data to Make Accurate Recommendations for Cord Cutting Services





This week at CES, Gracenote, a Nielsen company, showed how streaming services, Smart TV makers and traditional cable and satellite operators can use Gracenote’s metadata to create guides and recommendations that will better meet viewer needs and expectations.

“While much of the focus in the ‘Streaming Wars’ conversation has been on the largest catalogs and original content, the winners will also understand how to successfully integrate with a diverse set of video platforms,” said Simon Adams, Chief Product Officer at Gracenote.  “As this new generation of Video providers emerges, Gracenote is playing to its long-standing role providing the critical metadata, unique IDs and rich imagery that power killer user experiences and drive tune-in and engagement.”

These are the services Gracenote is offering content providers, in order to create more personalized guides, recommendation systems, and over viewing experiences.

  • Unique Gracenote IDs: Provide connectivity between related content assets to power universal search capabilities which surface TV show and movie availability across different services and make possible easy one-click viewing
  • Deep Descriptive Metadata: Enables intuitive content navigation and nuanced recommendations that connect viewers to the shows and movies they love – and discover new ones to enjoy – based on Advanced Video Descriptors criteria such as mood, theme, setting and character attributes
  • Custom Content Imagery: Populates OTT Guide interfaces and carousels with iconic movie and TV series, season and episode-level images as well as cast/celebrity photos that capture the essence of content – enabling visual navigation and enhancing binge-viewing sessions
  • Streaming Service Feeds: Provides deep linking, audio/video quality, content availability and a critical data structure required to integrate a streaming service into mobile, set-top boxes and Smart TVs

Gracenote data has been used for traditional broadcast guides for decades. Now, the company is adapting to a new generation of viewers and the demand for internet based TV services by helping TV providers bring their OTT guides to life.

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