Nielsen is Adding Amazon Prime Video To its Rating Service




, ,

Last month Nielsen TV Ratings announced that they are adding Amazon Prime Video to their rating system. This means when you watch a show through Amazon Prime Video, Nielsen will include that in its ratings on how different programs are doing. For years Nielsen has tracked with cable TV subscribers now as cord cutting grows Nielsen is once again expanding.

There are a few limitations though as Nielsen can only track views from connected TVs including ones on Smart TVs and through streaming players. Netflix has long complained about this, citing that Nielsen’s numbers do not accurately depict Netflix’s viewership.

The good news here is now views on Amazon Prime Video can help a show get on the air or similar content be created. Many studios use this data when deciding what programs they should produce, including major studios. This move could be as big as when Nielsen started to add DVRs to its rating service, dramatically changing the viewership reports for many shows back in 2005. Before that change, if a show was not watched live it was not counted.

Nielsen had first said they would add Amazon Prime Video to their subscription streaming services numbers back in 2018. That was delayed and a year later the service is now live.

Did you know we now have a FREE app for iOS, Android, and Amazon Fire? Click HERE to download our app.

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.