Tag: HBO Max
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AT&T Drops Plans to Have Cinemax Content in HBO MAX & Will Stop Producing Original Cinemax Programming
When HBO MAX as first announced one of the big selling points was the fact that it would have both HBO and Cinemax content. Now AT&T executives have announced that Cinemax will stop producing original programming and it will not be apart of HBO MAX. “I think you can expect there will not be any…
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AT&T Plans to Bundle AT&T TV & HBO Max With Wireless to Draw in New Customers
Yesterday, AT&T released its Citi 2020 Global TMT West Conference Call. During the call, AT&T discussed how they see broadband, media, and other services working together to bring in more customers. AT&T CFO John Stephens was the first to mention the plan for bundling AT&T services. He said that AT&T wants to be the provider…
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AT&T is Turning The Audience Network Into a HBO Max Preview Channel
Today AT&T’s Chief Content Officer announced that they plan to turn the Audience Network into a promo channel for HBO Max. AT&T will use the channel to air content from HBO Max to give subscribers a taste of why they should sign up for the new service when it launches. “We will begin to transition…
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HBO Max is Developing a New Content Discovery System
Jeremy Legg, CTO of WarnerMedia and Andy Forssell, EVP & GM of WarnerMedia Direct-to-Consumer took the stage at CES today to share a few new details about the upcoming HBO Max. During the discussion, Legg commented on the user interface of HBO Max, saying that they want to address the problem with many existing streaming…
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HBO Max is the Most Anticipated New Streaming Service of 2020 (Cordie Awards 2019)
We’ve seen several new streaming services launch over the past few months, and there are still more to come. This year, we asked our readers to share which upcoming streaming service they were most excited about. Here’s how they were ranked. HBO Max took 27% of the votes. NBCUniversal’s Peacock was next with 20.6%. T-Mobile…
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HBO MAX Will Offer 2x The Content That Disney+ Offers
Today John Stankey, President and Chief Operating Officer of AT&T at the UBS Global TMT Conference, opened up about HBO MAX. During the conference, AT&T’s President talked more about his plans for HBO MAX and defended the $14.99 price point. During the talk, John Stankey was asked about the $14.99 price for HBO MAX compared…
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AT&T Hopes HBO Max Will Become Profitable in 2025
In October we learned that AT&T plans on spending $2 billion on content for HBO MAX in 2020. After that, AT&T plans to spend $1 billion in 2021 and 2022. AT&T is hoping that by 2025 it will be able to make a profit with the new streaming service, according to Variety. AT&T hopes that…
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AT&T’s HBO Max Pricing Could Be Too High for Subscribers, According to Moody
In a report Thursday, Moody’s senior VP Neil Begley shared his opinion that the $14.99 price point for HBO Max was an “error in judgement.” At $14.99, this is the costliest of the new and soon to be launched subscription services that will attempt to compete with Netflix. While AT&T will have a great lineup…
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HBO Max is Working on a ‘Friends’ Reunion Special
If you’re a Friends fan, you might want to hold on to your seat. Rumor has it a real, unscripted reunion special is underway courtesy of HBO Max. However, any hopes of an actual reboot or scripted reunion were dashed by the show’s producers at the Tribeca TV Festival in September, saying it was off…
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AT&T is the Largest Distributor of HBO & Says Continue to Bundle Video and Wireless
During AT&T’s 3rd Quarter 2019 earnings call, AT&T was asked about how bundling wireless services with video plays a part in bringing in new customers and retaining current customers. Randall Stephenson, CEO of AT&T took the opportunity to talk about the role HBO has played and will play in the future with the launch of…