AT&T Plans to Bundle AT&T TV & HBO Max With Wireless to Draw in New Customers




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Yesterday, AT&T released its Citi 2020 Global TMT West Conference Call. During the call, AT&T discussed how they see broadband, media, and other services working together to bring in more customers.

AT&T CFO John Stephens was the first to mention the plan for bundling AT&T services. He said that AT&T wants to be the provider to offer 5G wireless internet, data, and entertainment “not only from a traditional postpaid account, but a prepaid account or with our capacity, even resellers.”

Stephens then mentioned AT&T competitors who have already been building bundles with streaming services – Xfinity’s options for including Netflix and Verizon’s deal with Disney+ to offer customers a free year of the service are two examples. Stephens believes AT&T has the advantage, as the owner of all of the services they would bundle. “We’ve got this HBO Max quality product and AT&T TV quality product to bundle with our wireless.” Said John Stephens.

“I kind of look at my competitors in the wireless side and see one of them bundling Netflix and you see another one bundling Disney and I get that. And I think actually, when I think about it, I actually smile because it reinforces our thought processes on HBO Max. The difference is, is I have owners’ economics, and I have the umbrella of ownership of both. And so from that standpoint, I think, as we all know, owner’s economics on these matters in our industry and in the business, in general, is really important and so we feel really good.”

While exact details about the bundles weren’t announced on the call, Stephens did say the company would be offering “tremendous packages for our wireless customers” after HBO MAX launches.

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