Former HBO Exec Returns as SVP of Program Marketing for HBO Max from Netflix




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HBO MAx logoToday, HBO announced that Pia Chaozon Barlow will be returning to the company to take on the role of senior VP of program marketing for HBO Max.

Barlow is coming back to HBO after serving as Head of Marketing, Nonfiction and Kids & Family for Netflix. Prior to her role at Netflix, Barlow was Director of Advertising & Promotions for HBO. During that time, she worked on creative campaigns for series including Boardwalk Empire, Girls, and Silicon Valley.

“It gives me great pleasure to welcome Pia Chaozon Barlow back to the family,” said Chris Spadaccini, chief marketing officer of WarnerMedia Entertainment and Direct-to-Consumer. “Pia’s innovative thinking, proven track record, collaborative spirit, and institutional knowledge of the streaming business will add tremendous value to our team as we build a new brand of Originals to differentiate HBO Max.”

In her new role, Pia Chaozon Barlow will work alongside Peter Sherman, another senior VP of program marketing.

“Pia and Peter make for a dynamic duo, and by dividing the slate, we’ll be able to efficiently manage the business at scale, while ensuring that we have expert marketing leadership dedicated to each show,” Spadaccini said.

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