Today AT&T’s Chief Content Officer announced that they plan to turn the Audience Network into a promo channel for HBO Max. AT&T will use the channel to air content from HBO Max to give subscribers a taste of why they should sign up for the new service when it launches.
“We will begin to transition Audience Network from its current approach to support AT&T’s broader original content and marketing focus on the upcoming HBO Max service,” said Daniel York, chief content officer, AT&T Consumer to the Hollywood Reporter.
According to reports AT&T plans to move the original programing currently airing on the Audience Network to HBO Max when it launches. Currently, AT&T plans to launch HBO Max in May of 2020. AT&T has said they plan to make HBO Max one of their main focuses so using the Audience Network to promote the new service makes sense.
What AT&T plans to do with the Audience Network once HBO Max has launched is unknown. Recently AT&T has been selling off parts of itself or shutting them down to save money as it tries to pay off its debts and prepare for the launch of HBO Max and AT&T TV int he first half of 2020. For now we will just have to wait and see what AT&T does next.
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