Tag: Cord Cutting
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Most Cordcutters Prefer Netflix and Only Supplement with Other Streaming Services
Data shared with us from Reelgood shows that Netflix remains the holy grail of streaming services, with users only supplementing their viewing experience with other platforms despite an array of shiny new options. The main secondary streaming services are Amazon Prime Video, Hulu, and Disney+. Out of the Netflix users on Reelgood, the majority hasn’t…
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95% of People Say Streaming Has Changed the Way They Watch TV
When it comes to the younger generations, streaming services are pretty important. How important? A recent study from Hulu revealed that it’s so important that 91% of them would either give up just about anything – including their favorite music streaming service, their social media accounts, their favorite food, their favorite piece of clothing, and their…
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45% of ‘Cord Shavers’ Are Likely to Cut the Cord
A new study released today shows that approximately 32% of US TV households don’t have a traditional pay TV subscription. Another 25% of households identified as “cord shavers” or those who have cut back their pay TV service. The study asked those who called themselves cord shavers how likely they were to cut the cord…
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American Streaming Services Growing in the UK
While traditional television is on somewhat shaky ground in the United States, it’s still fairly solid in the United Kingdom thanks to iconic networks like BBC, ITV, Channel 4 and Channel 5. But some new data from Futuresource Consulting shows that streaming is on the rise across the pond – especially US based services. Through…
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How Will Streaming Services Retain Subscribers Gained During COVID-19?
The first half of 2020 was a rough financial time for many industries to say the least, but a few industries actually benefited from nationwide shutdowns and quarantines – one of those being streaming television. From March to May of 2020, streaming video subscriptions saw a 400% increase compared to their growth rate from the…
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Streaming Churn Rate Tops 40% for the First Quarter of 2020
To everything (streaming) churn, churn, churn. Not only is streaming usage in general on an incredible rise thanks to the coronavirus pandemic, but customer experimentation with switching services is on a record rise. According to new data from Parks Associates, a consumer technology market research firm, the churn rate (or the rate that subscribers cancel…
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How Are Streaming Services Attracting and Maintaining Subscribers?
The coronavirus pandemic of 2020 showed us a few things about the streaming industry – primarily that people are more ready to embrace streaming over traditional television than ever before. But even though streaming is on the rise, streaming churn (or customers canceling one service for another over and over again) is also rising. Which…
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54% of Broadband Households Own a Smart TV
In a new report titled Optimizing the Smart TV Experience, Parks Associates shares insights about how households across the country are watching content. The study shows that more than 50% of US broadband households own at least one smart TV, making the smart TV the primary platform consuming content at a time when viewing has…
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Young Adults Prefer Internet for News Over TV
If there’s ever been a time when news consumption is important, it’s the past few months. But as racial unrest, a pandemic, and more sweep across the country, an interesting trend is emerging about young people – specifically where they get their news. According to a recent study from Horowitz Research, a media insights company,…
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At Least Six Million New Households Started Streaming in 2020
Since last year, at least six million more households have started streaming. According to Parks Associates, a research firm that specifically deals with emerging technology, 76% of US homes with broadband say they have at least one streaming service, up six million homes since 2019. Parks Associates’ data also showed a noticeable increase in the…