Tag: Cord Cutting
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Streaming Stays Strong as Traditional TV Gets Back to Pre-COVID Numbers
As parts of America start to open back up from stay-at-home orders, we can expect to see television consumption slow down. For now, research is showing that streaming is continuing to show higher than normal numbers while traditional TV is getting back to pre-COVID numbers. According to recent numbers from Nielsen, connected TV viewing (smart…
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Pandemic Pushes Average Streaming Time Over an Hour Per Day
By the time 2020 ends, the average person will spend more than an hour each day streaming. According to new data from Business Insider, average OTT video consumption (essentially any video content delivered over the internet) will pass 62 minutes per day this year. And before you blame the coronavirus pandemic for skewing numbers, that’s…
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67% Of Broadband Customers Use Some Kind of Streaming Device
A recent study from Parks Associates shows that 67% of US households with broadband also own and use at least one internet-connected streaming device, whether that’s a Smart TV, gaming console, media player, DVR, etc. The most frequently used device is a Smart TV, according to the research. Smart TV’s aren’t something the general…
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Ad-Supported Streaming Was Up 148% in April
The fact that people are streaming more during social distancing is old news, but what exactly are they streaming? Some recent insight from ReelGood gives us a new look at what’s popular these days. This data comes from nearly 4 million ReelGood users. If you’re not familiar with ReelGood, it’s a “streaming dashboard” of sorts…
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How Technology is Shaping Our Entertainment Habits
It’s only natural that our entertainment habits change as technology changes, but how much of an impact does technology actually have on how we watch content? Hub Entertainment Research, one of the industry leaders in digital TV and entertainment market research, recently conducted a study that gives us a little insight. This survey was conducted…
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44% of Streaming Television Subscribers are Cable Converts
If you currently have a live television streaming service like YouTube TV, Sling TV, or Hulu with Live, there’s about a 50% chance you’re a cable convert. According to a recent study from Leichtman Research Group, 44% of live TV streaming customers switched after canceling a big cable subscription. 26% of people who subscribe to…
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AT&T, Comcast, Verizon, & Other Cable Operators Lost 1.8 Million Customers in Quarter 1
Traditional cable and satellite TV providers lost a record number of customers in the first quarter of 2020, with a drop of 1.8 million, according to analyst firm MoffettNathanson. “At 63% of occupied households, traditional pay TV penetration has reached a level not previously seen since roughly 1995,” wrote analyst Craig Moffett in a research…
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94% of Parents Quarantining with Kids Carry at Least One Streaming Service
As parents contend with both working from home and school closures across America, the vast majority of them are using streaming television to get through. Hub Entertainment Research, a New Hampshire based company that tracks how people consume entertainment, conducted a study in April of 2,000 US residents who watch at least one hour of…
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What’s Most Important When Choosing a Streaming Service?
One thing’s for sure about the current streaming landscape: we’ve never had more options. Whether it’s a smaller, ad-supported service like Tubi, a mid-sized network-specific service like CBS All Access, or a large consolidation of content like Netflix, there’s a lot to choose from. As new services come on to the scene almost monthly, a…
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Daytime TV Usage is Up 300% for Kids During Shutdowns
With most of America stuck at home over the past couple months, one thing is becoming clear: TV makes for a decent babysitter. According to new numbers from Nielsen (likely the most respected name when it comes to television-related data), total TV consumption has skyrocketed among kids and teens since mid-March. Of course, streaming is…