45% of ‘Cord Shavers’ Are Likely to Cut the Cord




, ,

Cheerful couple cuddling and sitting on the couch watching tv at home in the living room

A new study released today shows that approximately 32% of US TV households don’t have a traditional pay TV subscription. Another 25% of households identified as “cord shavers” or those who have cut back their pay TV service. The study asked those who called themselves cord shavers how likely they were to cut the cord fully within the next six months and 45% said they were likely to do so.

The annual cord cutting survey from Roku, conducted by MACRO Consulting Inc., showed that 4 out of 5 households who have already cut the cord are satisfied with their decision. 63% shared that they wish they had cut the cord sooner.

While this survey was conducted in March, we now know that the pandemic has continued to cause an increase in streaming. For many households, the hold on live sports played a major part in the decision to switch to streaming. That said, only 17% of recent cord cutters surveyed said that would re-subscribe to traditional pay TV when live sports are back.

Unsurprisingly, saving money was a top priority for survey respondents. Cutting home entertainment costs was the top reason for cutting the cord in the past 90 days, followed by access to a free or extended free trial to a streaming service. On average, Roku users who cut the cord saved approximately $75 per month on home entertainment.

Did you know we now have a FREE app for iOS, Android, and Amazon Fire? Click HERE to download our app.

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.