95% of People Say Streaming Has Changed the Way They Watch TV





family watching tv

When it comes to the younger generations, streaming services are pretty important. How important? A recent study from Hulu revealed that it’s so important that 91% of them would either give up just about anything – including their favorite music streaming service, their social media accounts, their favorite food, their favorite piece of clothing, and their favorite brand before they gave up their favorite streaming service. 

The only thing that generation wouldn’t give up for streaming (among the things posed in this study at least)? Their hair. 

For this study, “Generation Stream” is the 90% of 13-to-54-year-olds in America who stream video content. And since most of this generation grew up with traditional TV, it still holds a presence.

47% of this demographic said they “stream most,” meaning they primarily stream, but still watch some traditional TV too. 37% considered themselves in the “stream only” category while 16% said they “stream also,” meaning they watch more traditional television but stream some too. 

And just in case you’re wondering, 95% of people who responded to the survey said streaming has changed the way they watch television. How?

  • 42% said they binge-watch content, something they couldn’t do before
  • 35% said they generally watch more content than before
  • 27% said their viewing experience is different because it’s now ad-free
  • 26% of people said they can watch on a phone or computer, an option regular TV doesn’t afford
  • 21% said they now watch more niche content

This study was conducted in the spring of this year with the Culture Co-op research group. A 25 minute online study was conducted with 2,500 respondents from the Gen Z, millennial, and Gen X generation.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.