Tag: YouTube
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86% Of The Video App Market Is Controlled By 3 Apps
A recent study of over 23,000 US adults conducted by Experian Information Solutions, Inc shows that YouTube, Netflix, and Hulu Plus control 86% of all video seen on a smartphone or tablet. YouTube Controls 64% of the market and averages about 15 minutes of average use. Netflix is in second with 19% of the market…
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The First Crack In The Cable Wall: NBCUniversal To Launch A Dozen Direct To Hulu Shows
NBCUniversal is making a bold move to offer a dozen shows directly online through services like Hulu. Linda Yaccarino, president of ad sales for NBCUniversal released a statement saying “The combination of digital video alongside television content is extremely powerful and becoming an increasingly important part of the connection advertisers make with consumers.” she said.…