86% Of The Video App Market Is Controlled By 3 Apps




A recent study of over 23,000 US adults conducted by Experian Information Solutions, Inc shows that YouTube, Netflix, and Hulu Plus control 86% of all video seen on a smartphone or tablet.

YouTube Controls 64% of the market and averages about 15 minutes of average use. Netflix is in second with 19% of the market with a average of 14 minutes of average use. Hulu plus brings up the fine spot with only 3% of the video market and about 8 minutes of average use. Other mentionable apps include Fox News, CNN, Watch ESPN, and iTunes.

When look at video market share on a desktop computer YouTube leads with 58.77% of the market. Netflix is in a distant second at 6.73% of the market. CNN, CBS, and Fox news beat out Hulu each averaging just over 2% compared to Hulu’s 1.98%. Netflix dose beat YouTube in the desktop average viewing with about 22 minutes per visit compared to YouTube’s roughly 21 minutes per visit.

The study also tracked users about when they watched video on their smart phone. Lunch time was the peak usage for video apps as people seam to enjoy their lunch break with some video. There was also a jump between 3:00pm and 4:00pm maybe accounting for people taking a break at work and students getting out of school. As night falls we see a steady decline in usage but after midnight there is a sudden drop in usage.

Breaking usage down by age 39% of 18-34 year olds watch video on their phones. 28% of 35-49 year olds view video on their phones and only 14% of 50+ market uses their smartphones for video.

The study also looked at third party set top boxes. Apple TV leads the market with 41% with Roku at 35%.

You can see the full study here: http://www.experian.com/assets/marketing-services/brochures/2014-cross-device-video-analysis.pdf

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