Netflix And YouTube Account For 48.93% Of All North American Bandwidth Used





A recent study from Sandvine showed that Netflix and Youtube combined used 48.93% of all bandwidth used in North America.  Netflix was the leader at 34.89% and YouTube is in second place at 14.04%. Follow by Facebook at 2.98% and BitTorrent at 2.80%. iTunes surprisingly came in at only 2.77 and Amazon Video at 2.58%. HBO had a strong showing with 1% of all bandwidth used.

I think it won’t surprise too many people that Netflix and YouTube use a lot of bandwidth. What may surprise many is that BitTorrent only accounts for 2.80% of all bandwidth. Dose this mark a decrease in BitTorrent use? The low usage from the increased availability of content on services like Netflix or is it from the fear of lawsuits.

It recently came out that Netflix used 19,500,000 terabytes in the 1st quarter of 2014. If that represents 34.89% of all data used in North America that means the internet moved over 50,000,000 terabytes of data in the 1st quarter of 2014.

These numbers do show why ISPs targeted Netflix for more money. (Not that I agree with that. It just shows they targeted the company using the most bandwidth first.) The question is how much of the data Netflix moved went over the backbone of the internet. With Netflix Open Connect program Netflix puts servers inside major ISPs to allow a direct stream close to consumers. The exact number of ISPs participating with this system and the location of these servers is unknown. Preventing us from guessing how much of this data is streaming over the backbone and between ISPs.

With the growth of cord cutting these numbers will continue to grow. Netflix and YouTube should quickly grow over 50% of all bandwidth used.

Please follow us on Twitter or like us on our new Facebook page.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.