Tag: Study
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Study: 35% of NFL Fans Aren’t Confident in Netflix’s Streaming Quality for Christmas Day Games
Christmas arrives next week and millions of NFL fans will tune in to America’s most-watched sport exclusively on Netflix. However, according to a new study from RotoGrinders, around a third of football fans have mixed feelings about the streaming giant’s ability to deliver a seamless viewing experience. Earlier this year, Netflix streamed a fight headlined…
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A New Study Says Cord Cutters Are Saving Even More Money in 2024 As Cord Cutters Cut Back
Cord cutters are changing their spending habits with reduced spending in what has reflected a shift towards more selective and mindful media consumption. In 2024, streaming costs have decreased by an average of $13, with most Americans now spending $42 per month, down from $55 per month in 2023. However, streaming fatigue continues to rise,…
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Study: Top U.S. Cities Struggling with Broadband Quality & Affordability
A new study by TRG Datacenters compiled the top 10 cities in the US with the worst broadband connectivity. For the study, seven factors were examined to create a comprehensive connectivity index: download speeds, broadband access, number of ISPs, and average monthly internet costs. The study analyzed 58 cities and their monthly searches for issues,…
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Study: 68% of US Households Have a Smart TV & Nearly Half Have a Streaming Media Player
A new study from Parks Associates shows how many internet households in the United States now own a smart TV or a streaming media player. Parks Associates surveyed 8,000 households for their Battle of the Platforms: Assessing Connected TV Ecosystems study and discovered that 68% of those households now own a smart TV and 46%…
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2024 State of Play Gives Insight Into Content on Netflix, Prime Video, Disney+ & More SVOD Services
In an exciting development for the streaming world, Gracenote, a key player in Nielsen’s content data business, has launched its innovative Data Hub. Gracenote’s industry-leading metadata covers over 40 million titles in 260+ streaming catalogs across 35 languages and 80+ countries. This new tool offers a deep dive into the current landscape of subscription video-on-demand…
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Streamflation: Study Shows How Netflix, Disney+, Hulu, Etc. Subcriptions Have Risen Since Launch
Cord cutters everywhere are noticing the impact of the rising cost of their favorite streaming services in what is informally known as Streamflation, a portmanteau of streaming and inflation. The team at FinanceBuzz conducted a study analyzing the monthly prices for both standard and premium streaming subscriptions over the past nearly two decades since the…
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Study: Roku is the Most Popular Brand of Streaming Players
Roku is the most popular brand of streaming media players, according to a study from the Tech Eco System Dashboard from Parks Associates. The study surveyed 8,000 US internet households and 43% of streaming media player (SMP) owners reported using Roku more than competitors, including Google Chromecast, Apple TV, and Amazon Fire TV. Amazon came…
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Hub Research: 76% of TV Households Now Own a Smart TV
Smart TV adoption has grown over the last few years, and will most likely reach saturation one day. But we’re not quite there yet. After all, there’s no real good reason for buying a brand new TV, only for it to require purchasing another accessory or dongle in order to stream your subscription services. That’s…
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Study: Over 20% of Consumers Feel They Subscribe to Too Many Streaming Services
It’s no secret that consumers are subscribing to more and more streaming services as options continue to increase. Recently, the average number of SVOD platforms per household became 4-5, so where will it end? A recent study by Interpret found that more than 20% of viewers feel they have too many streaming service subscriptions. They’re…
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Survey: 33% of Netflix Users Admit to Sharing Passwords
The fact that some streaming subscribers share passwords isn’t shocking news, but it is interesting to see on what scale account sharing is happening. A new survey from Liechtman Research Group reveals that one third of Netflix users share their account with others outside their household. The survey, which was conducted among 4,400 U.S. households,…