Tag: Study
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How Cookies Can Hijack Your Free TV: Study Reveals The Dark Side of ‘Accept All’
Cord cutters and streaming enthusiasts pride themselves on paring down cable clutter and embracing lean-back entertainment. Many have likely optimized every aspect of their home entertainment environment with high-speed internet, a reliable VPN, and an ad-blocker. Yet few appreciate the role that web cookies play silently shaping their daily browsing and streaming experiences. NordVPN’s latest…
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Study: Loading Screen Delays Steal Days From Streamers, Even More From Children
When you’re surfing the web and waiting for a website to load, you could’ve already started your next binge of the latest additions to Hulu or the hottest releases on Netflix. According to a new study from design firm Tenscope, website loading times are eating up more of your life than you think, with around…
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Max Viewership Increased 6%, Streaming Sets Record Viewing Share in Nielsen’s March Ratings
March 2025 turned out to be a banner month for TV and streaming platforms alike, with sports-driven excitement and binge-worthy content pushing viewership numbers upward. According to Nielsen’s latest Media Distributor Gauge, audiences leaned heavily into both traditional broadcasts and digital platforms throughout the month. March Madness Pushed WBD to the Max No platform made…
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Study: 71% of US Households Get Their Router & Gateway From Their ISP
In today’s hyper-connected homes, where every smart speaker, streaming device, and video call demands reliable internet, the gateway to a better experience might just your internet service provider (ISP). According to Parks Associates’ latest study, Home Networking Products: Mesh, Wi-Fi 7, and the Competitive Landscape, ISPs are no longer just selling service, they’re also owning the…
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From Rewinds to Real-Time: How Streaming Changed Everything
Over the last 40 years, the way we have consumed media has evolved to the point where many claim that streaming is the new cable. Streaming Innovation Alliance has released a “Video Then and Now” infographic that looks back at how home video has changed over the last few decades. From the days of synchronous viewing,…
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Study: Netflix Dominates US Household Reach, Co-Viewing & Ad-Supported Streaming Continue to Rise
The TV world continues to evolve and if you ditched cable years ago, you’re not alone. In fact, the latest TVision State of Streaming report shows just how streaming has become more than an alternative as it dominates the way people watch TV. The study looks back at the previous year in streaming by examining…
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Cable TV’s Last Gasp: Why the Industry is Moving to Streaming & Networks Are Panicking
If you thought linear TV was hanging on for dear life, you’re not alone. A recent S&P Global Ratings report paints a grim picture for cable networks, suggesting that the slow-motion collapse of traditional television is well underway. But for cord cutters, this isn’t bad news, but a validation of their habits. Let’s break down…
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Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise
There’s a massive change in the media industry as legacy pay-TV services are declining and streaming options are rising; however, these companies are shifting to meet consumer’s needs, according to Parks Associates report Video Delivery: Maximizing Efficiency and Monetization. The report examines how companies are streamlining their operation costs to remain profitable in a fragmented…
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Study: Streaming Could Cost Over 70% More by 2035
Cord cutters could see the price of their favorite services skyrocket over the next decade, according to a study by Digital PR agency Reboot Online. The study used a data-driven analysis to predict the increase of seven popular streaming services by 2035. Key Findings from the Study Over the next 10 years, Netflix is projected…
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Study: More Viewers Are Embracing Ad-Supported Streaming If It’s Cheaper
In a significant shift, TV viewers are becoming more accepting of advertisements, especially when it means lower subscription costs. According to a recent report in TV Technology, from a Hub Research study, titled “TV Advertising: Fact vs. Fiction,” the resistance to ads is waning as more ad-supported programming options become available. The Rise of Ad-Supported…