Tag: Study
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Cable TV’s Last Gasp: Why the Industry is Moving to Streaming & Networks Are Panicking
If you thought linear TV was hanging on for dear life, you’re not alone. A recent S&P Global Ratings report paints a grim picture for cable networks, suggesting that the slow-motion collapse of traditional television is well underway. But for cord cutters, this isn’t bad news, but a validation of their habits. Let’s break down…
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Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise
There’s a massive change in the media industry as legacy pay-TV services are declining and streaming options are rising; however, these companies are shifting to meet consumer’s needs, according to Parks Associates report Video Delivery: Maximizing Efficiency and Monetization. The report examines how companies are streamlining their operation costs to remain profitable in a fragmented…
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Study: Streaming Could Cost Over 70% More by 2035
Cord cutters could see the price of their favorite services skyrocket over the next decade, according to a study by Digital PR agency Reboot Online. The study used a data-driven analysis to predict the increase of seven popular streaming services by 2035. Key Findings from the Study Over the next 10 years, Netflix is projected…
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Study: More Viewers Are Embracing Ad-Supported Streaming If It’s Cheaper
In a significant shift, TV viewers are becoming more accepting of advertisements, especially when it means lower subscription costs. According to a recent report in TV Technology, from a Hub Research study, titled “TV Advertising: Fact vs. Fiction,” the resistance to ads is waning as more ad-supported programming options become available. The Rise of Ad-Supported…
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Study: 35% of NFL Fans Aren’t Confident in Netflix’s Streaming Quality for Christmas Day Games
Christmas arrives next week and millions of NFL fans will tune in to America’s most-watched sport exclusively on Netflix. However, according to a new study from RotoGrinders, around a third of football fans have mixed feelings about the streaming giant’s ability to deliver a seamless viewing experience. Earlier this year, Netflix streamed a fight headlined…
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A New Study Says Cord Cutters Are Saving Even More Money in 2024 As Cord Cutters Cut Back
Cord cutters are changing their spending habits with reduced spending in what has reflected a shift towards more selective and mindful media consumption. In 2024, streaming costs have decreased by an average of $13, with most Americans now spending $42 per month, down from $55 per month in 2023. However, streaming fatigue continues to rise,…
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Study: Top U.S. Cities Struggling with Broadband Quality & Affordability
A new study by TRG Datacenters compiled the top 10 cities in the US with the worst broadband connectivity. For the study, seven factors were examined to create a comprehensive connectivity index: download speeds, broadband access, number of ISPs, and average monthly internet costs. The study analyzed 58 cities and their monthly searches for issues,…
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Study: 68% of US Households Have a Smart TV & Nearly Half Have a Streaming Media Player
A new study from Parks Associates shows how many internet households in the United States now own a smart TV or a streaming media player. Parks Associates surveyed 8,000 households for their Battle of the Platforms: Assessing Connected TV Ecosystems study and discovered that 68% of those households now own a smart TV and 46%…
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2024 State of Play Gives Insight Into Content on Netflix, Prime Video, Disney+ & More SVOD Services
In an exciting development for the streaming world, Gracenote, a key player in Nielsen’s content data business, has launched its innovative Data Hub. Gracenote’s industry-leading metadata covers over 40 million titles in 260+ streaming catalogs across 35 languages and 80+ countries. This new tool offers a deep dive into the current landscape of subscription video-on-demand…
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Streamflation: Study Shows How Netflix, Disney+, Hulu, Etc. Subcriptions Have Risen Since Launch
Cord cutters everywhere are noticing the impact of the rising cost of their favorite streaming services in what is informally known as Streamflation, a portmanteau of streaming and inflation. The team at FinanceBuzz conducted a study analyzing the monthly prices for both standard and premium streaming subscriptions over the past nearly two decades since the…