Tag: Study
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New Research! Cord Cutters Still Saving Big Vs. Cable TV Despite Rising Streaming Prices
As more people ditch cable for streaming apps, many aren’t looking back. New research from All About Cookies tracked who’s leaving cable, how much people actually spend on streaming, and whether anyone regrets the switch. The study found that respondents are trimming subscriptions, hunting deals, and spending far less than they did on cable. What…
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Tubi’s New Study Looks At How Americans Shop & Stream
Streaming ads aren’t just background noise anymore, and Tubi’s 2025 Retail and Holiday Study shows that viewers don’t just notice ads while they stream; they also discover, click, and buy. The study, which was conducted in partnership with The Harris Poll, shows that smart, relevant ads are actually improving discovery. The study surveyed 1,531 U.S.…
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Study Finds Netflix’s Tag Team With WWE is Reducing Subscriber Churn & Boosting Growth
Netflix’s tag team with WWE has been a victory for both sides, so far this year. According to Ampere Analysis, WWE content streamed for more than 300 million viewing hours in H1 2025, with weekly WWE Raw averaging about 6.5 million viewing hours per broadcast and WrestleMania delivering a massive 19.8 million viewing hours across…
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Bundles Are Back: TiVo’s Report Highlights the New Reality for Cord Cutters
If you thought cord cutting was a one-way street to savings and simplicity, TiVo’s Q2 2025 Video Trends Report shows the reality is more nuanced. In today’s streaming landscape, choice has ballooned, viewing time has risen, and “rebundling” continues to shape how people watch, spend, and shop for video. For the study, TiVo surveyed 4,510…
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Screen Time Addiction? More Than Half of Parents Are Concerned, Study Shows
As streaming, casting, and bouncing between subscriptions is becoming the norm of modern family life, screen time is increasing, and parents are growing concerned. Lurie Children’s Hospital’s latest survey, Screen Time Statistics Reveal How Parents Use Screens as Babysitters, Educators, and Entertainment Tools, shows just how central screens have become in everyday life. In a…
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Study Reveals These States Are Searching “How to Cancel” the Most — Are You One of Them?
If you feel like you and everyone you know are glued to screens, you’re not imagining it. According to a new study from Sparrow, several U.S. states are experiencing serious “digital overload” driven by long daily screen time, high household subscription rates, lots of searches about cancelling services, and heavy internet usage. Sparrow built a…
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Study Reveals Growing Discontent with MLS & Apple TV Deal
It has been three seasons since Apple TV secured exclusive streaming rights to Major League Soccer (MLS) in a landmark $2.5 billion deal, and new data suggests the league’s bold pivot to streaming may be falling flat with fans. According to a recent Casino.org survey of over 4,000 U.S. sports fans, a staggering 72% believe…
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Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only
As live sports continue to migrate from cable boxes to smartphones and smart TVs, streaming providers face a complex yet exciting set of challenges and opportunities. Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their new report, Streaming Live Sports: Where Opportunity Meets Complexity. Research from the study gives depth…
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New Study Reveals the Good, Bad, and Glitchy of Sports Streaming in 2025
The way we watch live sports is changing fast. As cord cutting accelerates and digital natives demand flexibility, streaming services have raced to secure sports rights, and with that shift comes a new set of challenges. It was reported last month that streaming had surpassed linear TV for the first time, and for sports fans,…
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Study: How Americans Are Guarding Their Online Privacy
Ever wondered how seriously your neighbors take online privacy? Webshare‘s recent deep-dive into state-by-state Google search patterns reveals this and the tactics Americans turn to when shielding their digital footprints. Each day, more and more Americans are actively seeking online privacy solutions. The Webshare study is normalized per 100,000 residents, and found that residents of…