Tag: Study
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Study Reveals Growing Discontent with MLS & Apple TV Deal
It has been three seasons since Apple TV secured exclusive streaming rights to Major League Soccer (MLS) in a landmark $2.5 billion deal, and new data suggests the league’s bold pivot to streaming may be falling flat with fans. According to a recent Casino.org survey of over 4,000 U.S. sports fans, a staggering 72% believe…
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Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only
As live sports continue to migrate from cable boxes to smartphones and smart TVs, streaming providers face a complex yet exciting set of challenges and opportunities. Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their new report, Streaming Live Sports: Where Opportunity Meets Complexity. Research from the study gives depth…
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New Study Reveals the Good, Bad, and Glitchy of Sports Streaming in 2025
The way we watch live sports is changing fast. As cord cutting accelerates and digital natives demand flexibility, streaming services have raced to secure sports rights, and with that shift comes a new set of challenges. It was reported last month that streaming had surpassed linear TV for the first time, and for sports fans,…
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Study: How Americans Are Guarding Their Online Privacy
Ever wondered how seriously your neighbors take online privacy? Webshare‘s recent deep-dive into state-by-state Google search patterns reveals this and the tactics Americans turn to when shielding their digital footprints. Each day, more and more Americans are actively seeking online privacy solutions. The Webshare study is normalized per 100,000 residents, and found that residents of…
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How Cookies Can Hijack Your Free TV: Study Reveals The Dark Side of ‘Accept All’
Cord cutters and streaming enthusiasts pride themselves on paring down cable clutter and embracing lean-back entertainment. Many have likely optimized every aspect of their home entertainment environment with high-speed internet, a reliable VPN, and an ad-blocker. Yet few appreciate the role that web cookies play silently shaping their daily browsing and streaming experiences. NordVPN’s latest…
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Study: Loading Screen Delays Steal Days From Streamers, Even More From Children
When you’re surfing the web and waiting for a website to load, you could’ve already started your next binge of the latest additions to Hulu or the hottest releases on Netflix. According to a new study from design firm Tenscope, website loading times are eating up more of your life than you think, with around…
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Max Viewership Increased 6%, Streaming Sets Record Viewing Share in Nielsen’s March Ratings
March 2025 turned out to be a banner month for TV and streaming platforms alike, with sports-driven excitement and binge-worthy content pushing viewership numbers upward. According to Nielsen’s latest Media Distributor Gauge, audiences leaned heavily into both traditional broadcasts and digital platforms throughout the month. March Madness Pushed WBD to the Max No platform made…
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Study: 71% of US Households Get Their Router & Gateway From Their ISP
In today’s hyper-connected homes, where every smart speaker, streaming device, and video call demands reliable internet, the gateway to a better experience might just your internet service provider (ISP). According to Parks Associates’ latest study, Home Networking Products: Mesh, Wi-Fi 7, and the Competitive Landscape, ISPs are no longer just selling service, they’re also owning the…
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From Rewinds to Real-Time: How Streaming Changed Everything
Over the last 40 years, the way we have consumed media has evolved to the point where many claim that streaming is the new cable. Streaming Innovation Alliance has released a “Video Then and Now” infographic that looks back at how home video has changed over the last few decades. From the days of synchronous viewing,…
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Study: Netflix Dominates US Household Reach, Co-Viewing & Ad-Supported Streaming Continue to Rise
The TV world continues to evolve and if you ditched cable years ago, you’re not alone. In fact, the latest TVision State of Streaming report shows just how streaming has become more than an alternative as it dominates the way people watch TV. The study looks back at the previous year in streaming by examining…