Tag: Streaming
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More Than Half of Viewers are Happy to Watch Ads in Exchange for Free Content
While ad breaks are seen as somewhat of a pain, it turns out viewers don’t really mind putting up with them in exchange for free content. New data from Conviva’s State of Streaming Advertising shows that 56% of people are happy to watch ads if it means getting a streaming service for free. (Examples of…
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U.S. Consumers’ Average Number of Streaming Services Dropped for the First Time
The past few years have seen an explosion of new SVOD service options, and with that, a rise in consumption. The year 2020 was the cherry on top with streaming at an all-time high. But what goes up must come down, right? According to new data from research firm Omdia, the average number of streaming…
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Study: 82% of Broadband Households Subscribe to at Least One Streaming Service
New research from Parks Associates shows that the overwhelming majority of broadband households now have at least one SVOD subscription. That’s up from 76% in Q1 2020, and 70% in Q1 2019. In fact, most people subscribe to about four streaming services and pay a monthly bill of around $47 for them. However, there are…
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Study: 39% of U.S. Adults Stream TV Every Day
If you’re feeling guilty about watching TV every day, just know you’re in good company. A new study from Leichtman Research Group shows that almost 40% of adults do the exact same thing. According to Leichtman Research Group, 39% of adults in U.S. TV households watch video on a TV via a connected device daily.…
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Most Americans Spend Less Than $50 a Month on TV Services
While content viewing trends are increasing, consumers are still staying mindful of their budgets when it comes to TV services. According to data from Antennas Direct, the majority of consumers’ monthly TV service bill is less than $50, which evens out given that the average person subscribes to four streaming services. Most subscriptions average out…
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Streaming Revenue Will Reach $40 Billion This Year
Another day, another report on rising streaming service revenue and declining pay-TV subscribers. New data from research group Convergence estimates streaming revenue grew 35% to $29.6 billion in 2020, led by powerhouse OTT services like Netflix, Hulu, and Amazon Prime Video. This year is on track to grow 35% to reach $39.9 billion. Currently, the…
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Global SVOD Subscriptions Are Forecasted to Increase 65 Percent by 2026
Streaming popularity continues to rise, and the proof is in the numbers. The total number of streaming service subscriptions surpassed 1.1 billion globally at the end of 2020. Now, new forecasts predict that global SVOD subscriptions will see a 65% increase by 2026. Analysts at Digital TV Research say between 2021 and 2026, 591 million…
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Survey: Almost Half of Consumers Aren’t Likely to Subscribe to a New Streaming Service Just to Watch a New Release
The past year has seen some major changes in the way new movies are released. With movie theaters closed for much of 2020 and attendance still low once after reopening, production companies had to get a bit creative with how to release their blockbusters. Some movies like the award-winning Nomadland went straight to streaming on…
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Streaming Services are Using Dramas, Documentaries, and True Crime to Target Older Viewers
Streaming has become the new normal when it comes to TV providers with nearly 8 in 10 TV consumers now use a streaming service. Younger generations have been using them close to their whole adult life, and now older audiences are adopting the digital age as well. “The fastest growth in uptake of VOD viewing…
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Nearly 8 in 10 TV Consumers Now Use a Streaming Service
The Covid-19 pandemic catapulted an already-on-the-rise streaming landscape into new heights in 2020. Now in 2021, streaming popularity continues to grow with overall streaming viewing time up 36% during Q1. With new generations rising and even the older ones adopting digital options, close to 8 in 10 TV consumers now use a streaming TV service,…