More Than Half of Viewers are Happy to Watch Ads in Exchange for Free Content




, ,

While ad breaks are seen as somewhat of a pain, it turns out viewers don’t really mind putting up with them in exchange for free content. New data from Conviva’s State of Streaming Advertising shows that 56% of people are happy to watch ads if it means getting a streaming service for free. (Examples of free, ad-supported streaming services include Peacock, The Roku Channel, Tubi, and more.) That being said, 75% of viewers admit to skipping the ad when the option is available, like on a YouTube video for instance.

The real problem viewers have with ads seem to be when they’ve already paid for a streaming service and are getting irrelevant or repetitive advertisements. Almost 60% of viewers think there are too many streaming ads that get repeated while they’re watching the same episode, or even worse, within the same commercial break. What’s more, 54% abandon the stream altogether if an ad takes too long to load, with 19% walking away from the content if the ad has just a 5-second delay. Only 36% of viewers are satisfied with advertising on streaming overall. In this case, advertisers really miss out on the exposure, as well as creating a poor connotation with the viewer.

Viewers want relevant and personalized ads without feeling too intrusive, and free streaming services seem to be delivering the best experience, or at least from the viewers’ perspective. Consumers who agreed they were happy to watch some ads in return for free streaming services were 255% more likely to be satisfied with advertising on streaming services than those who disagreed.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.