Tag: Streaming
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Nearly Half of all Connected TV Time in June Was Spent on Netflix and YouTube
Netflix is proving to be the powerhouse of streaming we’ve always known it to be. New data from LightShed Partners shows that nearly half (47%) of all time spent on connected TVs in June 2021 was between Netflix and YouTube. In comparison, services like Hulu and Disney+ saw little change from June 2020 despite subscriber…
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Parks: The Top Reasons Consumers Cancel a Streaming Subscription
With so many streaming services and so much new content coming out, subscription churn is inevitable. A new survey from Parks Associates asked respondents their main reason for canceling a streaming service, and the number one reason has to do with price. Most people report the need to cut household expenses as the deciding factor…
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More than Half of US Adults Would Rather Pay to Stream New Releases at Home Than go to the Theater
The return to movie theaters is a slow and ongoing process, as not all viewers are ready to go back to a crowded theater. A recent survey by Engine Insights shows that just under half (48%) of US Adults say they would be willing to go to the movies in the next week. Of those polled,…
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Parks: Smart TV Adoption Rose 56% During the Pandemic
New results from Parks Associates‘ most recent quarterly survey show more consumers are opting for Smart TVs than ever before. According to the survey among 10,000 US broadband households, Smart TVs and Smart Speakers/displays were the two highest growing devices, rising 56% and 53% respectively. Parks says the pandemic grew consumers’ perceived value of connected…
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Study: Streaming has Surpassed Traditional TV as the Go-To Source for Entertainment
Streaming has become a huge part of our everyday lives, and the default when it comes to choosing where to watch TV and movies. A new study by Hub Research shows that as of 2021, 55% of viewers say online and OTT sources are their default source for TV viewing, compared to 50% in 2020,…
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Parks: Viewers Spend 70% of Viewing Time on Streaming Services That Offer a Wide Variety Content
In spite of sounding like a broken record, content really is king when it comes to driving subscribers to streaming services, and the more variety the better. New research from Parks Associates shows that even viewers who have a favorite genre of content spend 70% of their viewing time on services that have a content…
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Nielsen: Summer’s Streaming Growth has Plateaued Now That Kids are Back in School
Now that fall is in the air and we’ve officially kicked off the Back to School season, overall streaming consumption is slowing down. August marked the first time in three months that streaming didn’t see consecutive growth, but instead remained pretty static. While overall streaming growth for August was flat, streaming time among back-to-school-aged kids…
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Video: Here’s How You Can Save Money on Streaming
This week, we gathered together our favorite tips and tricks for saving money on your favorite streaming services. From trimming your overall lineup to switching to annual pricing — we explore several ways to pare down those streaming expenses. And even if you’ve already enabled penny-pinching mode, this week’s video might uncover some new ideas…
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Parks: OTT Streaming Subscriptions Projected to Increase 20% Over the Next Five Years
Streaming continues to grow at rapid speeds, with Parks announcing the number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026. That’s an increase of 20% in just five years. While all demographics are using streaming services, there are different churn rates for…