Nearly Half of all Connected TV Time in June Was Spent on Netflix and YouTube


By

on

in

, ,

Netflix is proving to be the powerhouse of streaming we’ve always known it to be. New data from LightShed Partners shows that nearly half (47%) of all time spent on connected TVs in June 2021 was between Netflix and YouTube.

In comparison, services like Hulu and Disney+ saw little change from June 2020 despite subscriber growth, something the report even called “shocking.” Hulu saw 40% subscriber increase since 2020, and Disney+ reached 50% along with fresh new content, but the services are still only getting about the same number of eyeballs.

LightShed measures its CTV data based on the amount of time a subscriber spends on the app, whether on a Smart TV, mobile device, tablet, streaming device or computer.

The report concludes that the key to viewership growth on this level all lies in the content offering.

“The interesting commonality of Netflix and YouTube is its breadth of content across genres, albeit one obviously has to acquire/finance content and the other is a platform for UGC content.”

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, LLC stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.