Tag: SpotX

  • The Average Streamer Watches 3 Hours of TV a Day

    The Average Streamer Watches 3 Hours of TV a Day

    Today SpotX released its findings in a first-ever global connected TV (CTV) viewership report conducted by the advertising platform. The study surveyed 1500 adults to get a better idea of viewing habits and how well people respond to advertisements. This study, titled “CTV is For Everyone,” focused on viewers using a connected TV(like a Roku […]

  • SpotX is Partnering with Discovery, A+E and More to Deliver Coronavirus PSAs

    SpotX is Partnering with Discovery, A+E and More to Deliver Coronavirus PSAs

    SpotX, a leading global video advertising and monetization platform, has teamed up with several its media owner partners to help combat COVID-19 with a series of  Pro Bono PSA’s that will air on OTT and streaming channels. PSAs created by Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) will run […]

  • 61% of Streamers Watch Free Ad-Supported Video, Research Shows

    61% of Streamers Watch Free Ad-Supported Video, Research Shows

    Cord cutting is always evolving, with even more changes on the way for 2020. In the SpotX 2020 Vision report, 15 industry experts weigh in on the current video landscape and where streaming is going in the new year. In the report, SpotX cites data from Samsung which says that 61% of streamers watch advertising-based […]

  • AMC Teams Up With SpotX for Monetization During Halloween Season

    AMC Teams Up With SpotX for Monetization During Halloween Season

    SpotX, a leading global video advertising and monetization platform, has teamed up with AMC to manage the network’s ad content from now through Halloween. This is the time of year when AMC typically sees a spike in viewership, with many viewers tuning in to watch The Walking Dead and FearFest. “Last year, AMC viewership grew […]