SpotX, a leading global video advertising and monetization platform, has teamed up with several its media owner partners to help combat COVID-19 with a series of Pro Bono PSA’s that will air on OTT and streaming channels. PSAs created by Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) will run during video ad inventory donated by A+E Networks, Discovery, Gameloft, Philo, and SendtoNews.
Discovery is donating video ad inventory across its properties including Animal Planet, Cooking Channel, Food Network, HGTV, and more.
“The COVID-19 virus is obviously having an impact on all of us around the world and on our industry as a whole,” said Mike Laband, SVP, platform at SpotX. “We are extremely grateful to our supply partners who are donating video ad inventory to this important cause and are working alongside us to ensure these important messages about social distancing, personal hygiene, and mental health awareness are seen by the public during this critical time.”
Video advertising is one of the most effective ways to reach Americans, and this new PSA campaign is meant to educate people on the importance of staying home and practicing social distancing standards during the current health crisis. SpotX works with nearly all OTT stakeholders and reaches four out of five viewers of ad-supported connected TV in the U.S. It will be providing its service for these PSAs pro bono.
“Since many people around the globe are currently staying home, we have the ability to reach audiences at scale with these important video messages during a time when the public needs to see and hear them the most,” said Bill Murray, VP, programmatic revenue and ad products at Discovery Inc. “We are proud to support this vital initiative by donating premium inventory, and feel hopeful that we can make an impact alongside our fellow media owners.”