SpotX, a leading global video advertising and monetization platform, has teamed up with AMC to manage the network’s ad content from now through Halloween.
This is the time of year when AMC typically sees a spike in viewership, with many viewers tuning in to watch The Walking Dead and FearFest.
“Last year, AMC viewership grew across digital by nearly 80% in video views and nearly 10% in reach, so this is an exciting opportunity for advertisers to reach consumers that they otherwise may not be reaching,” said David Pudjunis, director, yield management at AMC Networks. “We ultimately chose to work with SpotX because of its programmatic infrastructure, data enablement capabilities, and expert service.”
In addition to Halloween content, AMC rounds out this quarter by kicking off their “Best Christmas Ever” content in November. This keeps the audience turning to the channel throughout the fall and winter months, making it a lucrative time for advertisers to sign on.
“Horror content is one of the most engaging genres for audiences because of its compelling nature and ‘lean-in’ behavior it evokes in viewers,” said Mike Evans, SVP, demand facilitation at SpotX. “We are extremely proud to offer this inventory to advertisers and look forward to supporting AMC with monetization efforts throughout October and beyond.”
Viewers can tune into AMC for over 400 hours of Halloween programming on the AMC app and website on desktop, mobile, Roku, Apple TV, Xbox, and Amazon Fire devices.
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