Tag: Nielsen
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ABC, CBS, FOX, NBC & Cable TV Networks Saw Viewership Drop in March, But Streaming Saw a Big Jump
According to the latest Nielsen Gauge Report, traditional broadcast television networks demonstrated remarkable resilience amid ongoing shifts in how Americans consume media. In March 2026, combined viewership for major broadcast outlets including ABC, CBS, FOX, and NBC experienced only a minimal 0.2 percent decline compared to the same period in 2025. This slight dip stands…
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Report: Viewers in the U.S. Watched 33 Billion Minutes of Star Wars in 2025
On the national holiday of May the 4th, we’re here with some Star Wars viewing data. According to a report from Nielsen, U.S. viewers watched over 33 billion minutes of Star Wars content in 2025, spanning linear TV and streaming. Those 33 billion minutes were spread across Star Wars movies, shows, animation, and documentaries. While…
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Max Viewership Increased 6%, Streaming Sets Record Viewing Share in Nielsen’s March Ratings
March 2025 turned out to be a banner month for TV and streaming platforms alike, with sports-driven excitement and binge-worthy content pushing viewership numbers upward. According to Nielsen’s latest Media Distributor Gauge, audiences leaned heavily into both traditional broadcasts and digital platforms throughout the month. March Madness Pushed WBD to the Max No platform made…
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Nielsen Reports Christmas 2024 As The Most Streamed Day Ever
Considered the global leader in audience measurement, data, and analytics, Nielsen announced that December 25, 2024, set a new milestone as the most-streamed day of television in U.S. history. This historic record was fueled by Netflix’s exclusive live streaming of two NFL Christmas Day games, which not only delivered unprecedented viewership for the platform but…
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2024 State of Play Gives Insight Into Content on Netflix, Prime Video, Disney+ & More SVOD Services
In an exciting development for the streaming world, Gracenote, a key player in Nielsen’s content data business, has launched its innovative Data Hub. Gracenote’s industry-leading metadata covers over 40 million titles in 260+ streaming catalogs across 35 languages and 80+ countries. This new tool offers a deep dive into the current landscape of subscription video-on-demand…
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Streaming Becomes the Most Popular Way to Watch TV Ever, Reaching Record 41.4% Share in July
Streaming has officially become the most popular way to watch TV ever, according to Nielsen’s latest The Gauge™ report. In July 2024, streaming accounted for a record-breaking 41.4% of total TV viewing, marking the highest share for any viewing format in history. This unprecedented achievement solidifies streaming as the dominant force in how audiences consume…
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Nielsen Wants to Help Viewers Find Their Favorite Shows & Sporting Events on Streaming Services
Nielsen is best known for tracking who is watching what on both streaming and traditional TV networks. Now Nielsen, through its Gracenote service, has launched a new content discovery platform to help customers locate the programs they want to watch. This new service will help video providers have more accurate recommendations in their apps thanks…
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Peacock’s Record-Breaking Day Helped Power Streaming’s Gains in January
Streaming video notched a slight gain over cable in a January that saw more people stay glued to their television amid an unusually cold month, according to Nielsen’s The Gauge report. The monthly break down showed the share of streaming inching up to 36% from 35.9% in December, while cable viewing fell to 27.9% from…
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Cable TV’s Share of Viewership Falls Even as More People Watched Television
December saw a swell of people tune into television — with the last day of the year marking the most-watched day behind the Super Bowl as people tuned into New Year’s Eve and New Year’s Day programming — but cable saw its share of viewership fall to a new low. That’s according to data from…
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This Netflix Show Was the Most Streamed Program in the Middle of November
Netflix’s The Queen topped all shows on streaming services the week of November 13, based on the latest data released from Nielsen. The report shows a mix of old and new series as well as some long-running fan favorites reaching the top ten. The Crown was four episodes into its final season, and racked up…