Tag: Nielsen
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Nielsen Wants to Help Viewers Find Their Favorite Shows & Sporting Events on Streaming Services
Nielsen is best known for tracking who is watching what on both streaming and traditional TV networks. Now Nielsen, through its Gracenote service, has launched a new content discovery platform to help customers locate the programs they want to watch. This new service will help video providers have more accurate recommendations in their apps thanks…
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Peacock’s Record-Breaking Day Helped Power Streaming’s Gains in January
Streaming video notched a slight gain over cable in a January that saw more people stay glued to their television amid an unusually cold month, according to Nielsen’s The Gauge report. The monthly break down showed the share of streaming inching up to 36% from 35.9% in December, while cable viewing fell to 27.9% from…
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Cable TV’s Share of Viewership Falls Even as More People Watched Television
December saw a swell of people tune into television — with the last day of the year marking the most-watched day behind the Super Bowl as people tuned into New Year’s Eve and New Year’s Day programming — but cable saw its share of viewership fall to a new low. That’s according to data from…
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This Netflix Show Was the Most Streamed Program in the Middle of November
Netflix’s The Queen topped all shows on streaming services the week of November 13, based on the latest data released from Nielsen. The report shows a mix of old and new series as well as some long-running fan favorites reaching the top ten. The Crown was four episodes into its final season, and racked up…
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Streaming Viewership Fell in August, But This Service Made a Surprising Jump
With kids heading back to school and NFL preseason and college football ramping up on broadcast and cable TV in August, streaming services took a back seat. But one player made some surprising gains during the month. At a time when streaming usage fell by 1.6% for the month, Peacock saw its own viewership rise…
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Nielsen Backs Off of Plan to Use Amazon Data to Calculate ‘Thursday Night Football’ Ratings
Amazon will not have a say in how Nielsen calculates the ratings of its NFL “Thursday Night Football” stream after all. The TV ratings firm said on Thursday that it would continue to rely on its own traditional panel method to get its ratings, rather than incorporate data supplied by Amazon itself. The move was…
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How To Opt Out of Disney+ Nielsen Measurement
Data measurement company Nielsen measures and analyzes data it collects from consumers to better track patterns about consumer behavior for major clients such as CBS, NBCUniversal and The Walt Disney Company. Over the summer, Nielsen expanded its reporting system to better cover streaming apps. The Local Streaming Insights Quarterly Solution will be able to tell…
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The ‘Suits’ Streaming Phenom and Why the Strike Will Fuel More Classic Hits
While media giants Netflix, Disney and even Amazon throw small fortunes at creating buzzworthy original content, it’s a decade-old show about lawyers that originally ran on the USA Network that’s the talk of the streaming world. The complete dominance of Suits may not just be an aberration – with an increasingly fragmented universe of content…
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Streaming Services Are Getting Better At Helping Us Find What We Want – Do You Find it Easier to Find a Movie or Show?
One of the main complaints about streaming services has been how hard it is to find something to watch. Now, according to Nielsen’s new State of Play report that came out today, showing how cord cutters are spending less time now picking something to watch vs. 2022. According to Nielsen, the average time to find…
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Nielsen Reveals a New Way to Track Locals In The World of Streaming
Nielsen is set to release its newest report system covering over 20 local streaming TV apps. Titled Local Streaming Insights Quarterly Solution, these reports will cover the top 56 local U.S. markets, including ad-supported streaming services, subscription streaming services, as well as MVPD and vMVPD apps. “For the first time, Nielsen clients will have access…