Nielsen Wants to Help Viewers Find Their Favorite Shows & Sporting Events on Streaming Services





Nielsen is best known for tracking who is watching what on both streaming and traditional TV networks. Now Nielsen, through its Gracenote service, has launched a new content discovery platform to help customers locate the programs they want to watch.

This new service will help video providers have more accurate recommendations in their apps thanks to more accurate data from Nielsen.

“As the entertainment ecosystem continues to evolve, a massive opportunity exists to drive the next iteration of streaming,” said Trent Wheeler, Chief Product Officer at Gracenote. “For it to reach its full potential as a channel, streaming needs to deliver better user experiences enabled by search and discovery of all content—TV, movies and live sports—wherever it’s available. With our unmatched availability and program metadata, Gracenote is uniquely positioned to help customers drive success in streaming now and into the future.”

Here is how Gracenote describes its new service:

  • Streaming Sports Catalogs—Highly accurate availability data, viewing options and deep links plus normalized metadata for live sports events helping CTV and digital customers point fans to games no matter what streaming service they’re on. 
  • Streaming Video Catalogs—The industry’s most comprehensive and up-to-date TV program and movie availability data, viewing options, deep links and normalized metadata helping connect viewers to the entertainment content they want across various services.
  • FAST / Streaming Channels—High-quality normalized metadata for nearly 2,000 linear channels worldwide helping digital platforms launch FAST offerings more quickly and easily than ever.

Services trying to help people find content have become increasingly popular over the last few years. Now Nielsen hopes its massive catalog of what is available and where will help it stand out with its new Gracenote service.

At this time Nielsen did not announce any partners who will be using their data to give more accurate content recommendations.

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