94% of Parents Quarantining with Kids Carry at Least One Streaming Service




Family watching movie

Family watching movieAs parents contend with both working from home and school closures across America, the vast majority of them are using streaming television to get through. 

Hub Entertainment Research, a New Hampshire based company that tracks how people consume entertainment, conducted a study in April of 2,000 US residents who watch at least one hour of TV a week. And the difference in homes that have kids and those that don’t is pretty clear. 

Among homes that don’t currently have kids, 61% said they have a streaming service. In homes with kids, 82% have one. And in homes that are self-isolating with kids, that number jumps all the way to an almost all-encompassing 94%. 

People with children averaged a bigger variety in streaming services as well. Those who weren’t sheltering in place said they use an average number of 2.9 streaming services while those quarantining use an average of 5.3. But when you add kids to the mix, the numbers jump to 7 average services for non-quarantined homes and 7.5 average services for those quarantining. 

When you break the data down by individual services, the two sides are even further apart – especially of course when it comes to Disney+. In “quarantining with no kids” homes, Netflix was present in 44% – lower than that national average of about 60%. But in homes that are stuck inside with kids, the average is 83% – a good bit above the national average. Hulu jumps from about 19% to 31% and Amazon rises from 31% to 55%, but Disney+ naturally makes the biggest gain – 13% to 54%. 

While the fact that people are streaming more as they’re staying home isn’t surprising and isn’t new information, this data shows just how vital streaming services are to families with children. As we see more kids raised on streaming services, you have to think the demise of cable television is only coming faster and faster.

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