Tag: Conviva
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Conviva: 36.3% of Super Bowl Big Screen Viewership was on Roku
More data surrounding the weekend’s Big Game keeps piling in, and much of it points toward how streaming is booming. Conviva released its Super Bowl 2022 report, and the findings show that more than 30% of viewers watched the event via connected TVs, followed closely by smart TVs at 33.5%. Of those, Roku proved to…
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Conviva: Big Screens are the Preferred Way of Streaming With Smart TVs up 37% YoY
Conviva has released its State of Streaming Report for Q4 2021, and one of the biggest takeaways is that viewers prefer watching content on big screens compared to anything else. Big screens continued to dominate viewership globally, claiming 50% of share in every region except Asia. However, even Asia saw growth in the amount of…
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Report: Streaming Time Grew 13% in Q2, 2021
While speculation was that the pandemic-induced streaming boom of 2020 would fade, new reports show that viewing time has continued to increase even from last year’s unprecedented numbers. Conviva’s State of Streaming Report for Q2 2021 shows that time spent streaming grew by 13% compared to last year during the same time. South America contributed…
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More Than 75% of All Streaming Time in Q4 Was on Big Screens
Data from a recent report shows people are watching significantly more of their content on TV rather than smaller devices. Conviva’s State of Streaming Q4 2020 report shows 75% of all viewing time via connected devices was watched on big screens. It makes sense that TVs remain the favorite way for viewers to binge their…
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Streaming Increased By 58% in Q4, According to a Conviva Study
In Conviva’s Quarterly State of Streaming Report for Q4 2019, the global streaming intelligence firm showed a 58% growth in streaming year-over-year. Conviva says that the introduction of new streaming service, including Disney+ and Apple TV+, along with the convenience of on-demand streaming led to the increase in video streaming. To meet the demand for…
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Streaming is Becoming More Popular but Advertisers Are Struggling, According to a New Report
Conviva will soon be releasing its quarterly State of Streaming report, showing a rise in video streaming and insights about viewing habits. “Streaming is quickly becoming the new normal. As a result, we will continue to see new upstarts in the category accompanied by traditional media companies and big brand advertisers embracing the potential of…
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Conviva Launches Conviva Content Insights to Help Streaming Services Engage and Retain Viewers
Conviva, the global leader in streaming media intelligence, has announced the launch of Conviva Content Insights and the next generation of Conviva Experience Insights. The purpose of this new venture is to help companies with content strategy, promotion, and monetization by offering real time insights into how, when and what viewers are streaming. Contiva Content…
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Roku Reportedly Controls 43% of All Connected TVs Compared to Amazon Fire TV’s 18%
Today Conviva released their “State of the Streaming TV Industry” report that looked at many aspects of streaming TV. One of the areas it considered was the most popular streaming player and according to Conviva Roku controls 43% of all connected TVs in the United States. According to the report, Amazon’s Fire TV is the second…