Conviva, the global leader in streaming media intelligence, has announced the launch of Conviva Content Insights and the next generation of Conviva Experience Insights.
The purpose of this new venture is to help companies with content strategy, promotion, and monetization by offering real time insights into how, when and what viewers are streaming. Contiva Content Insights will help streaming services discover the types of content that gain interest and keep viewers engaged.
“Content Insights is an exciting addition to Conviva’s portfolio. With it, we have a much deeper understanding of what, where, when and how our viewers are streaming,” said Robert Jones, VP of Data Platforms & Strategy Operations, WarnerMedia. “Knowing what will keep them engaged, and staying on top of the trends that matter, is integral to delivering the personalized experiences we envision for every streaming viewer worldwide.”
By looking at how viewers are getting their content and what their viewing habits look like, streaming services can better reach their audiences and develop features to continue improving the streaming experience.
“Subscriber churn, content licensing decisions, user experience management, business model optimization, marketing and user engagement are just a few of the areas where services leverage in-depth data analysis like that provided by Conviva, said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. As the market continues to evolve, those without data analysis capabilities will be at a significant disadvantage.”
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