Tag: ads
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Amazon Prime Video Slapped With Class Action Lawsuit Over Introduction of Ads
Some Amazon Prime customer were angry enough at Prime Video’s introduction of ads that decided to take legal action. The retail giant is facing a proposed class action lawsuit filed on Friday that alleges it breached its terms of service and misled customers by introducing ads into Prime Video service and then requiring users to…
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YouTube’s Ad-Blocker Crackdown Might Violate Privacy Laws
YouTube’s “global efforts” to banish ad-blockers may hit a snag in the European Union. Last month, privacy expert Alexander Hanff, reportedly filed a complaint with the Irish Data Protection Commission arguing that YouTube’s ad-blocker detection system is a privacy violation — illegal under the EU’s ePrivacy Directive. Hanff is accusing the Google-owned video sharing app…
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Survey: 60% of Americans Have Switched to Ad-Supported Streaming Services This Year
When streaming services were still a brand new option in home entertainment, one of the biggest draws was ad-free viewing. Netflix’s library was (and still is) uninterrupted by commercials, which was new and exciting coming fresh off a cable experience. But as the landscape continues to evolve, viewers are placing less priority on eliminating advertisements…
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More Than Half of Viewers are Happy to Watch Ads in Exchange for Free Content
While ad breaks are seen as somewhat of a pain, it turns out viewers don’t really mind putting up with them in exchange for free content. New data from Conviva’s State of Streaming Advertising shows that 56% of people are happy to watch ads if it means getting a streaming service for free. (Examples of…
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Roku Interactive Pop-Up Ads Are Popping Up Again on Roku TVs
At this time last year, we reported that a Roku update included interactive pop-up ads when some users were watching cable TV or local channels with an antenna. Those interactive ads appear to be back for some Roku TV users. The ads spotted last year included an ad for a movie on The Roku Channel,…
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AT&T is Adding More Ads When You Pause Your TV on DIRECTV & AT&T TV NOW
In November, we shared an update on AT&T’s plans to integrate “pause ads” on AT&T TV and AT&T TV NOW. These are ads that play automatically when a viewer pauses what they’re watching. In a recent interview, AT&T’s advertising and analytics division Xandr’s CEO Brian Lesser shared more information about what this new ad feature…
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Most Cord Cutters Want an Ad Free Experience According to a New Study
The battle over how many ads Americans are willing to watch has heated up ever since Netflix launched its ad-free service. Now TV Time and United Talent Agency (UTA)’s IQ data and analytics group have released a new study called the “Beyond the Big Three” that includes a look at streamers and ad viewing. According to this…
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Why Do Ads Keep Repeating on My Streaming Service? (Guest Post)
By: Allen Klosowski, SVP, Advanced Solutions Group at SpotX If you stream TV over the internet, chances are you’ve experienced a time when the same ad plays over and over again. In the marketing world, there has been research to support that messages are more effective when repeated. So, there is a concerted effort to…
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Kids in Netflix-Only Homes Skip 230 Hours of Commercials Every Year
Have you ever thought about how many hours a year your kids are seeing ads tempting them to want new stuff? The team over at the Exstreamist did just that and found out that the average kid watches 230 hours of commercials every year. According to the work, the average child watches 2.68 hours of…
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Are You Ready for the Six-Second Ad?
Ads have always been growing and changing. Now something new is once again in the works. For some time the idea of a six-second ad has been around, and it seems Fox has decided to jump in with both feet and try them out. This week Fox Networks announced that it will not only use…