Most Cord Cutters Want an Ad Free Experience According to a New Study


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Couple on sofa with TV remote

The battle over how many ads Americans are willing to watch has heated up ever since Netflix launched its ad-free service. Now TV Time and United Talent Agency (UTA)’s IQ data and analytics group have released a new study called the “Beyond the Big Three” that includes a look at streamers and ad viewing.

According to this new study, 56% of Americans are willing to pay for an ad-free experience. But 44% of Americans say they are willing to see some ads, especially if it helps lower the cost of the streaming service.

This battle over ads is about to heat up as Disney+ and Apple TV+ are both launching next month as ad-free services. Next year we have HBO MAX and Peacock coming, both of which will be ad-supported. The question now is with more services coming on the market, will services like Disney+ that offer ad-free content be more successful, or will HBO MAX and Peacock find a way to justify the ads with great content?

So far, ad-free services have dominated with Netflix being the largest subscription service. Ad-supported services like Hulu have done well but their numbers are well behind ad-free services like Netflix. With more services hitting the market, will more cord cutters turn to cheaper ad-supported services instead of paying more to get an ad-free experience?

Would you rather pay more for an ad-free experience or would you rather save money if it means watching ads? Leave us a comment and let us know.

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