NFL football on Thanksgiving has been a long-standing tradition dating back over 100 years, but Amazon is looking to create a new tradition with Black Friday football, according to a report from John Ourand of Sports Business Journal. NFL games on Friday have been a rare occurrence as there have been 11 Friday games in the league’s 101 years of existence, and the tech company hasn’t sold the NFL on the idea of Black Friday football, with Ourand’s report stating the following:
Amazon has made a little bit of noise about scheduling a game on Black Friday. A Black Friday game would complement Amazon’s e-commerce business, and it would be similar to its Premier League strategy in Britain, where it carries all of the league’s Boxing Day games. But this store may be closed; the NFL has been lukewarm to this idea.
It is understandable why the NFL would be lukewarm to the idea of Black Friday football because players have spoken in the past about their issues with playing on a short week for Thursday Night Football. Combine that with the fact the NFL has added a 17th regular-season game and that’s extra wear and tear on the bodies of players. However, a Black Friday game would give the league another day of dominant ratings, and ad revenue, even as fans are out and about during the holiday weekend.
For Amazon, adding an exclusive Black Friday NFL football game to their Prime Video lineup would help drive up subscriptions for the e-commerce company, which has record-breaking sales during the holiday weekend. The tech behemoth is already the home of Thursday Night Football, however, Thanksgiving Day games currently belong to NBC, FOX, and CBS.
If Amazon can convince the league to schedule a Black Friday game in the future then it could show how strong of a relationship the company has with the league. When the streaming platform became the home of Thursday Night Football, it was part of the NFL’s first-ever digital package. Amazon has reportedly taken the lead in a bid for a 49% stake in NFL Media. With the NFL looking to end its relationship with DirecTV’s NFL Sunday Ticket package, Amazon has been named as a “front runner” when the out-of-market service finds its new home on streaming.
For now, Black Friday football on Amazon appears to be in the red on the balance sheet, but in the future, it could very possibly happen.