Ahead of Super Bowl LVI, Amazon Prime Video is already gearing up for next season by unveiling a new Thursday Night Football logo. Starting next season, Prime Video will be the exclusive home of TNF, with an 11 year deal to stream 15 regular season games and one preseason game per season, along with additional features and content.
“We know what NFL games mean to fans, and just like the Rams and Bengals, we’re taking our game to the next level,” Amazon vice president of global sports video Marie Donoghue said. “With Prime Video as the exclusive home for TNF we have the ability to build a one-of-a-kind new experience for Prime members. It’s a huge opportunity and one our team is excited to take on as we get ready to kick off this fall.”
Check out the new logo, shared on Twitter Tuesday morning, below.
Prime Video will be showing off the new branding in a spot during Super Bowl LVI this Sunday.
“We are thrilled to kick off our TNF marketing campaign with this logo unveil,” global CMO of Prime Video and Amazon Studios Ukonwa Ojo said. “In designing something that both unites our brands and embodies the excitement that only the NFL can deliver, we thought it fitting to capitalize on the buzz surrounding Super Bowl LVI as the first beat of our brand campaign. We look forward to sharing the next chapter with fans during Sunday’s game.”
Sign up for Prime to catch all the Thursday Night Football action, starting September 15.