AT&T Will Live Stream its HBO Max Announcement Next Week




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HBO MAx logo

HBO MAx logoNext week AT&T will officially announce HBO Max with new details about the service. This will happen at its October 29th, 2019 WarnerMedia Day event that will give investors and press a first look at the new HBO Max launching next year.

AT&T is expected to announce the price of the new service and additional content that is coming to HBO MAX. The good news for everyone not going is AT&T will live stream the event online at starting at 6 PM Eastern. Cord Cutters News will have full coverage of the event as it happens.

What We Already Knew

Earlier this month, we shared these key points:

  • The name HBO Max has been confirmed by AT&T.
  • HBO Max will launch in Spring 2020.
  • We can expect the cost to be around $16-17 per month, but that has not been confirmed.
  • The library will have 10,000+ hours of content from a variety of networks.
  • The launch of HBO Max will not eliminate HBO Now or HBO Go.

Original Content

We also shared a post summarizing the original content being developed by HBO Max. Since then, we learned that HBO Max is also developing a reboot of the fan favorite series Gossip Girl. WarnerMedia is investing heavily in original content and we’ll see some major names directing and acting in HBO Max originals.

Live TV, Live Sports, Live News

In the quarter 2 earnings call, AT&T confirmed that HBO Max will include live TV, including sports and news. WarnerMedia CEO John Stankey commented in an interview with CNBC that there would specifically be a CNN livestream available. The streaming service will likely be including live sports through a partnership with Bleacher Report Live.

Possible Bundle Packages with AT&T Wireless

AT&T reporter that their wireless service was continuing to grow even faster than industry analysts estimated. While we know that AT&T plans for HBO Max to be a standalone service, many are speculating that the company will also have an offer allowing subscribers to bundle HBO Max with AT&T wireless for a discounted price.

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