For about a year now we have heard about AT&T’s new WarnerMedia streaming service. Now according to TVLive, they have a source that says AT&T’s new WarnerMedia service will be called HBO Max. We cannot confirm this name but it is in line with reports that the new service will include HBO and Cinemax as a part of the $16-$17 a month subscription.
AT&T is getting ready to announce this new WarnerMedia streaming service later this fall. (The exact launch date is unknown, but AT&T said they plan to officially announce it this fall.) Reports are out that the service will cost $16 to $17 a month and will include HBO, Cinemax, and on-demand WarnerMedia content. From the news we are learning this new WarnerMedia services sounds like an expanded version of HBO making the name HBO Max a fitting one.
From the sounds of it, AT&T plans to use HBO’s 140 million subscribers to grow the service. It has been reported that AT&T plans to include HBO and Cinemax in the new service. To make the deal worth a few more dollars, AT&T will reportedly include a huge amount of WarnerMedia content and original programs. Much like how ESPN is not targeting cord cutters with ESPN+ but going after hardcore sports fans who stream or pay for cable TV.
If this is true and the new service will be called HBO Max it seems that AT&T is hoping HBO subscribers will pay $1 or $2 more a month to get even more content.
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