AT&T’s New HBO MAX Streaming Service is Delayed Until The Spring of 2020




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Back when AT&T announced that it planned to launch a Netflix/Hulu like streaming service using WarnerMedia properties they said it would launch in late 2019. Now AT&T has confirmed that the service is coming out in the Spring of 2020.

AT&T’s CEO had previously said that they planned to announce this new WarnerMedia streaming service later this fall. It had been reported that AT&T would follow that announcement with a 4th quarter 2019 release of the service. Now it looks like that date has been pushed back raising doubt about AT&T’s plans to officially announce the service in the fall.

It has been reported that HBO MAX will cost $16 to $17 a month and will include HBO, Cinemax, and on-demand WarnerMedia content. From the news we are learning this new WarnerMedia service sounds like an expanded version of HBO making the name HBO MAX a fitting one. With this move AT&T is also not renewing Netflix rights to Friends in the United States as it will be moving to the new HBO MAX service.

From the sounds of it, AT&T plans to use HBO’s 140 million subscribers to grow the service. It has been reported that AT&T plans to include HBO and Cinemax in the new service. To make the deal worth a few more dollars, AT&T will reportedly include a huge amount of WarnerMedia content and original programs. Much like how ESPN is not targeting cord cutters with ESPN+ but going after hardcore sports fans who stream or pay for cable TV.

Back in June AT&T’s CEO of Communications announced that DIRECTV NOW would likely be merged into WarnerMedia’s new streaming service. From the sounds of it, AT&T wants to follow Hulu’s example of an on-demand only service at a cheap starter price and live TV available as an add-on. Details are still thin on this and AT&T did say it would eventually happen meaning that when HBO MAX launches DIRECTV NOW may not merge in on day one but at a later date. Though this delay could be to help prepare the service to launch with DIRECTV NOW as an add-on from day one.

For now, we will have to wait and see what AT&T announces for this new HBO MAX service.

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