YouTube TV Price Hike Coming Soon? Conflicting Information in Verizon Ad Sparks Questions


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A recent Verizon advertisement on Facebook has sparked speculation about a potential price increase for YouTube TV. The ad, promoting a bundled discount on YouTube TV for Verizon Home Internet customers, listed the streaming service’s current price at $82.99 per month – a significant jump from the current $72.99 per month price.

Update: YouTube TV says this ad has a typo in it and they are working with Verizon to fix it. Learn more HERE.

This discrepancy was first noticed by Michael Saves, who captured a screenshot of the ad and subsequently investigated further. A visit to the YouTube TV website revealed no indication of a price change, with the standard price still listed at $72.99. However, the website does feature a limited-time offer for new customers, bringing the cost down to $59.99 per month for the first three months.

Intriguingly, when Michael Saves revisited the Verizon ad, it had been altered. This time, it displayed the correct $72.99 base price for YouTube TV, with the Verizon discount reducing it to $62.99 per month.

This conflicting information raises several questions:

  • Is the higher price in the initial ad a hint of an impending price increase for YouTube TV?
  • Is this simply an error on Verizon’s part?
  • Or could there be a more complex explanation?

Cord Cutter News has Google for clarification but has yet to receive a response.

This development comes at a time when several other live TV streaming services have already implemented price hikes in 2024, including Hulu + Live TV, DIRECTV STREAM, and Fubo. Sling TV is also slated to raise its prices later this month. If YouTube TV were to increase its price by $10 per month, as suggested by the initial Verizon ad, it would match the current price of Hulu + Live TV.

A price increase for YouTube TV would not be entirely unexpected, given the rising costs of programming and the competitive streaming landscape. However, until an official announcement is made, the conflicting information in the Verizon ad remains a source of speculation and intrigue for YouTube TV subscribers.

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