This week TiVo released their annual look at the state of pay-TV and streaming services. Part of this study was a look at what devices Americans use to stream content with. According to that study, the Apple TV is in fifth place with just 13.3% of Americans using it to stream content to their TVs.
This fifth place finish by the Apple TV is consistent with the recent surveys of our readers. It is likely a big part of why Apple recently announced a deal to bring iTunes and AirPlay to non-Apple smart TVs. With Apple’s plans to launch a Netflix-like on-demand streaming service that will reportedly need an Apple device, Apple is likely looking for ways to get that on more TVs.
According to this survey, 34.2% of Americans do not own any type of streaming player. Even more interesting was that 22% of Americans use a traditional pay-TV service through a streaming player. Look for that number to slowly grow as more Americans look to ditch device rental fees by using a set-top box.
For some reason, Apple has been unable to replicate their dominance in phones when it comes to the living room. It seems Americans have been happy with the cheaper options on the market or the options that come built-in devices already available in their living rooms like smart TVs and gaming systems.
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