Tag: Xandr

  • AT&T’s Ad Company Xandr Partners with Four New Media Brands

    AT&T’s Ad Company Xandr Partners with Four New Media Brands

    AT&T’s advertising company, Xandr, has added four media brands to its marketplace, Community – the CW, Tastemade, AccuWeather, and Microsoft Advertising. These four join Xandr’s current lineup of partners which includesWarner Media’s CNN, TNT, TBS, truTV, B/R Live, Otter Media, and Warner Bros., as well as A+E Networks, AMC Networks, Cheddar, Bloomberg, Vudu, VICE, Hearst […]

  • AT&T’s Xandr Gives Us New Insight to Americans Binge Watching Habits

    AT&T’s Xandr Gives Us New Insight to Americans Binge Watching Habits

    Xandr, AT&T’s advertising company, recently shared the results of a survey of 2,000 TV viewers which gave some interesting insight into viewing habits. These are some of the highlights of the Show Discovery & Tune-In report: They average consumer watches 5 genres and 8 shows per week 64% have binge-watched a show in the past 6 […]