AT&T’s advertising company, Xandr, has added four media brands to its marketplace, Community – the CW, Tastemade, AccuWeather, and Microsoft Advertising. These four join Xandr’s current lineup of partners which includesWarner Media’s CNN, TNT, TBS, truTV, B/R Live, Otter Media, and Warner Bros., as well as A+E Networks, AMC Networks, Cheddar, Bloomberg, Vudu, VICE, Hearst Magazines, Newsy, Philo, Tubi, and Xumo.
“Community creates a relevant advertising experience for consumers, and a welcoming environment for marketers and publishers,” said Brian Lesser, CEO of Xandr. “We’re excited to add incredible marquee partners to our curated marketplace powered by unique insights and technology from Xandr, as we continue to increase scale and access to premium video content.”
Community was designed to simplify and enhance advertising solutions to best reach audiences across all platforms. Community also uses first party insights from AT&T to allow advertisers to reach their target audience, creating a better experience for both ad companies and consumers.
“As a long-time Xandr partner, Microsoft Advertising is excited to be an earlier adopter of Community, powered by Xandr, to give buyers the best of both worlds: access to unique, custom AT&T audiences and Microsoft’s premium, brand-safe supply,” said Kelly Davidson, Director of Global Partnerships at Microsoft Advertising. “Video is one of the many touch points Microsoft Advertising has with consumers, so collaborating with Xandr on a cross-screen marketplace that holistically safeguards consumer preferences and is privacy compliant is directly aligned with Microsoft Advertising’s strategy.”
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